Marketing Analytics Developer

Hingham, MA (Remote)

$100K/yr – $130K/yrSenior Level7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and harden the analytics tagging and data-collection stack across Tealium, data layer, and Adobe Target to deliver reliable real-time insights.

  • Analytics Architecture: Own tagging and data flow between Tealium, data layer, and Adobe Target.
  • Adobe Analytics Integrations: Lead end-to-end integration work with 3rd party vendors, from requirements to maintenance.

Job Description

  • Own, manage, and optimize the analytics architecture between Tealium tag manager, the data layer, and Adobe target.
  • Lead the end-to-end integration support between Adobe Analytics and 3rd party vendors, including gathering requirements, solutioning, code development, testing, troubleshooting, and ongoing maintenance.
  • Recommend upgrades, test and manage Adobe Extensions.
  • Implement, update, and maintain 3rd party pixels such as Google, Facebook, Meta, etc.
  • Manage and optimize the tagging architecture for real-time analytics tool, Quantum Metrics.
  • Collaborate with cross department stakeholders to gather requirements, define solutions, and implement code to support key business needs.
  • Collaborate with data analysts and other teams to interpret data and identify areas for optimization to capture relevant customer engagements and activities.
  • Provide QA support to IT and Analytics teams to ensure 3rd part tag stability after releases.
  • Lead the communication and solutioning efforts between IT and Analytics/Business teams.
  • Support cross department analytics projects including data feeds, 3rd party analytics integrations, new pixel installs, analytics tags, and ad hoc troubleshooting.
  • Support ad hoc initiatives including DNS and SSL certificates, QR codes, CCPA, etc.
  • Identify, troubleshoot, and resolve ad hoc issues related to tracking and reporting.
  • Bachelor’s degree preferred
  • 7+ years’ experience working in an enterprise environment on analytics development
  • A versatile generalist who enjoys digging in and solving technical problems
  • A self-starter who is comfortable working with autonomy and collaborating with a team
  • A strong communication and solution-driven mindset
  • Deep knowledge of Javascript, HTML, CSS
  • Knowledge of Browser Dev Tools, Browser Extensions, JAVA, and web best practices
  • Basic Knowledge of XML, JSON, AJAX, CSV feeds, DNS, and SSL Certificates
  • Experience with web monitoring tools
  • Salesforce and Tealium experience is a plus but not required
  • You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
  • Support for your individual development plus opportunities for career mobility within our family of brands.
  • A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*
  • Medical, dental, vision insurance & 401(K).
  • Employee Assistance Program (EAP).
  • Time off – paid time off & holidays.*
Knitwell Group logo

Knitwell Group

As KnitWell Group, iconic brands Ann Taylor, Chico's, Lane Bryant, LOFT, Soma, Talbots, and White House Black Market together generate more approximately $6 billion in sales, making KnitWell one of the largest specialty apparel companies in the United States.

13K employees (1,137 in marketing)