Marketing Analytics Developer at Knitwell Group | Hingham, MA | $100K/yr – $130K/yr

Marketing Analytics Developer

Hingham, MA (Remote)

$100K/yr – $130K/yrSenior Level7+ years expFull time

Posted 3 months ago

Job Summary

Own and harden the analytics tagging and data-collection stack across Tealium, data layer, and Adobe Target to deliver reliable real-time insights.

Analytics Architecture: Own tagging and data flow between Tealium, data layer, and Adobe Target.
Adobe Analytics Integrations: Lead end-to-end integration work with 3rd party vendors, from requirements to maintenance.

Job Description

Own, manage, and optimize the analytics architecture between Tealium tag manager, the data layer, and Adobe target.
Lead the end-to-end integration support between Adobe Analytics and 3rd party vendors, including gathering requirements, solutioning, code development, testing, troubleshooting, and ongoing maintenance.
Recommend upgrades, test and manage Adobe Extensions.
Implement, update, and maintain 3rd party pixels such as Google, Facebook, Meta, etc.
Manage and optimize the tagging architecture for real-time analytics tool, Quantum Metrics.
Collaborate with cross department stakeholders to gather requirements, define solutions, and implement code to support key business needs.
Collaborate with data analysts and other teams to interpret data and identify areas for optimization to capture relevant customer engagements and activities.
Provide QA support to IT and Analytics teams to ensure 3rd part tag stability after releases.
Lead the communication and solutioning efforts between IT and Analytics/Business teams.
Support cross department analytics projects including data feeds, 3rd party analytics integrations, new pixel installs, analytics tags, and ad hoc troubleshooting.
Support ad hoc initiatives including DNS and SSL certificates, QR codes, CCPA, etc.
Identify, troubleshoot, and resolve ad hoc issues related to tracking and reporting.

Bachelor’s degree preferred
7+ years’ experience working in an enterprise environment on analytics development
A versatile generalist who enjoys digging in and solving technical problems
A self-starter who is comfortable working with autonomy and collaborating with a team
A strong communication and solution-driven mindset
Deep knowledge of Javascript, HTML, CSS
Knowledge of Browser Dev Tools, Browser Extensions, JAVA, and web best practices
Basic Knowledge of XML, JSON, AJAX, CSV feeds, DNS, and SSL Certificates
Experience with web monitoring tools

Salesforce and Tealium experience is a plus but not required

You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
Support for your individual development plus opportunities for career mobility within our family of brands.
A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*
Medical, dental, vision insurance & 401(K).
Employee Assistance Program (EAP).
Time off – paid time off & holidays.*

Knitwell Group

As KnitWell Group, iconic brands Ann Taylor, Chico's, Lane Bryant, LOFT, Soma, Talbots, and White House Black Market together generate more approximately $6 billion in sales, making KnitWell one of the largest specialty apparel companies in the United States.

13K employees (1,137 in marketing)

knitwellgroup.com