Marketing Analytics - Assistant Vice President at iCapital | Salt Lake City, UT | $90K/yr – $110K/yr

iCapital

Marketing Analytics - Assistant Vice President

Salt Lake City, UT (Hybrid)

$90K/yr – $110K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the marketing analytics stack from data to dashboards, turning multi-system signals into executive-ready insights that drive campaign optimization and attribution governance.

Responsibilities: Design, develop Tableau dashboards to assess campaign performance, channel effectiveness, and funnel outcomes.
Responsibilities: Lead recurring performance reports and executive-ready scorecards with automated dashboards and analysis.
Responsibilities: Subject matter expert for marketing performance reporting, identifying trends and optimization opportunities.
Responsibilities: Drive transition from manual reporting to scalable, standardized, self-service dashboards.
Responsibilities: Analyze data from GA4, Salesforce, HubSpot, Cvent, LinkedIn, YouTube, X, Brightcove and related sources.
Responsibilities: Validate data accuracy across systems, identify discrepancies and data quality gaps.
Responsibilities: Partner with CRM and Marketing Ops to shape data pipelines, schemas, reporting views.
Requirements: 6+ years in data/marketing analytics or campaign reporting.
Requirements: Advanced Tableau expertise and hands-on GA4, Salesforce, HubSpot experience.
Requirements: Strong communication and ability to present insights to senior stakeholders.
Benefits: Comprehensive benefits package including health, dental, vision, mental health, parental leave, and unlimited PTO.
Benefits: Flexible work arrangement with Mon-Thu in office and remote Friday.

Job Description

Role focus: marketing analytics leadership across dashboards, data quality, governance, and cross-team partnerships.

Responsibilities: Design, develop Tableau dashboards to assess campaign performance, channel effectiveness, and funnel outcomes.
Responsibilities: Lead recurring performance reports and executive-ready scorecards with automated dashboards and analysis.
Responsibilities: Subject matter expert for marketing performance reporting, identifying trends and optimization opportunities.
Responsibilities: Drive transition from manual reporting to scalable, standardized, self-service dashboards.
Responsibilities: Analyze data from GA4, Salesforce, HubSpot, Cvent, LinkedIn, YouTube, X, Brightcove and related sources.
Responsibilities: Validate data accuracy across systems, identify discrepancies and data quality gaps.
Responsibilities: Partner with CRM and Marketing Ops to shape data pipelines, schemas, reporting views.
Requirements: 6+ years in data/marketing analytics or campaign reporting.
Requirements: Advanced Tableau expertise and hands-on GA4, Salesforce, HubSpot experience.
Requirements: Strong communication and ability to present insights to senior stakeholders.
Benefits: Comprehensive benefits package including health, dental, vision, mental health, parental leave, and unlimited PTO.
Benefits: Flexible work arrangement with Mon-Thu in office and remote Friday.

iCapital

Innovating at the intersection of technology and investment opportunity, iCapital streamlines the integration of alternative investment strategies into client portfolios. For asset managers seeking to capture private wealth assets and advisors looking to diversify through private market investing, iCapital provides the means to grow and scale efficiently. At the forefront of the digital transformation in alternative investing, iCapital’s secure platform delivers a complete portfolio of management capabilities for education, transactions, data flows, analytics, and client support throughout the investment lifecycle. With $880 billion of global volume activity on platform, inclusive of $220 billion in global alternative assets, the iCapital operating system automates and streamlines the complex process of private market investing and seamlessly integrates with clients’ existing infrastructure platform and tools. iCapital employs more than 1,750 people globally and has 16 offices worldwide, including New York, Greenwich, Zurich, Lisbon, London, Hong Kong, Singapore, Tokyo, and Toronto. iCapital has consistently been recognized for its outstanding innovation, fintech industry leadership, and performance, including CNBC World Top Fintech Companies for 2024, and Forbes Fintech 50 for seven consecutive years since 2018.

Founded in 2013

New York, New York, USA

2K employees (78 in marketing)

www.icapital.com