Responsibilities

• Measurement foundation: Audit and repair GA4, conversion tracking, and UTM discipline across all channels
• Define the funnel stages and the events that mark them; make the definitions stick
• Build a single recurring dashboard the leadership team and board will actually read
• Consistent reporting cadence: Weekly channel snapshot, monthly funnel review, term-based board reporting
• Own the numbers end to end: pull, sanity-check, interpret, present
• Flag what's off before anyone has to ask
• Agentic workflow builds progressively, as the data foundation allows: Competitive analysis — automated monitoring of peer and competitor schools: positioning, pricing, events, ad creative, organic presence
• Audience segmentation — moving from one undifferentiated parent audience to defined segments with distinct motivations
• Personalization — segment-appropriate messaging across email, landing pages, and paid
• Signal-based journey measurement — identifying the behaviors that actually predict an application, and instrumenting for them

Requirements

• Currently enrolled (undergrad or grad) or recently graduated — Santa Clara, Stanford, Berkeley, or nearby
• Genuine comfort with data: you can work in spreadsheets fluently, and SQL or Python is a strong plus
• Hands-on experience building something with LLMs beyond chatting with one — automations, agents, scripts, scrapers, evals
• Self-directing. Much of this is remote and asynchronous. We'll give you context and clear priorities; we can't give you constant supervision.
• Available through at least June 2027

Preferred

• German language ability
• Familiarity with GA4, Google Ads, Meta Ads Manager, or a marketing automation platform
• Any exposure to education, nonprofit, or another long-consideration-cycle purchase