Responsibilities

• Create the audience for marketing campaigns, analyze the success of the campaigns, and provide insight to the marketing team and credit union departments.
• Help manage the Marketing Customer Information System (MCIF) (updates and enhancements).
• Maintain and develop a system of reports that provide critical analysis to help measure the performance objectives of various credit union departments.
• Collect and analyze member data to evaluate existing and potential product and service markets.
• Provide membership growth analysis to assist with the development of strategies for placement of new branches and ATMs.
• Write reports with critical analysis of data gathered through various channels.
• Manage relationship with internal partners and external vendors to help create marketing campaigns and drive results.
• Maintain status on current projects to ensure timely completion.
• Provide trend analysis and demographic research for targeted marketing.

Requirements

• Bachelors Degree (Business, Marketing, or related field preferred)
• Minimum of one year experience or education in market research or analytics
• Proven ability to develop actionable insights from research
• Proven ability to understand, and interpret data
• Excellent communication, critical thinking, and problem solving skills
• Comfortable with presenting findings with confidence and building relationships across all levels of the credit union
• Proficient with Microsoft Excel (VLOOKUP, Pivot Tables, etc.), Word, Access, and PowerPoint
• Deep analytical mindset with the ability to draw insights and communicate conclusions to all levels of the business
• Ability to operate independently on multiple projects under tight deadlines