Responsibilities

• Use social listening tools such as Brandwatch, Sprout Social, Talkwalker, Sprinklr, or similar platforms to monitor online conversations and audience trends
• Analyze sentiment, audience behavior, content performance, and emerging trends to uncover actionable insights.
• Build and maintain clear, visually engaging dashboards for both internal teams and client-facing stakeholders.
• Translate data into strategic recommendations that improve targeting, messaging, channel effectiveness, and campaign performance.
• Partner with account managers, content creators, and strategy teams to support data-driven decision-making throughout campaign planning and execution.
• Research emerging trends in social media, digital marketing, and audience behavior to inform client strategy.
• Support reporting deliverables across channels by understanding data structure, tagging, measurement strategy, and reporting requirements.
• Ensure reporting accuracy, consistency, and clarity across all analytics deliverables.
• Gather, process, and interpret data from digital and social platforms, including Facebook, Instagram, LinkedIn, X/Twitter, and other relevant channels.
• Develop regular and ad hoc reports that evaluate campaign performance against KPIs.