Marketing Analyst (Marketing Operations) at RethinkFirst | Chicago, IL

RethinkFirst

Marketing Analyst (Marketing Operations)

Chicago, IL (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

Job Summary

Drive marketing analytics and data-driven decision making for a Marketing Analytics role.

Own marketing analytics tasks across channels.
Must-have: 2–5 years in marketing analytics or operations with data-to-outcome focus.
Standout: Proficiency with BI tools (Tableau, Power BI, Looker) and data visualization.

Job Description

Responsibilities

Analyze marketing performance across channels (digital, email, paid media, events, CRM).
Measure and report on campaign effectiveness, funnel performance, pipeline, revenue impact, and ROI.
Build and maintain dashboards, reports, and scorecards that track key marketing KPIs.
Conduct customer, market, and segmentation analysis to identify trends and growth opportunities.
Support attribution modeling, experimentation, and performance optimization initiatives.
Provide ad hoc analysis and insights to support marketing planning and executive decision-making.
Define and standardize metrics, reporting, and funnel definitions.
Ensure data accuracy, consistency, and governance across marketing automation, CRM, and analytics platforms.
Support lead lifecycle management, campaign tracking, and marketing-to-sales handoff processes.
Assist with the implementation, optimization, and ongoing use of marketing technology tools.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, or a related field.
2–5 years of experience in marketing analytics, marketing operations, or business analytics.
Strong analytical skills and the ability to connect data to business outcomes.
Experience working with marketing and revenue-related data.
Advanced proficiency in Excel and/or Google Sheets.
Experience with BI and data visualization tools (e.g., Tableau, Power BI, Looker).
Familiarity with CRM and marketing automation platforms.
High attention to detail and commitment to data quality.
Strong written and verbal communication skills.

Preferred

Experience with SQL and relational data models.
Hands-on experience with platforms such as Salesforce, HubSpot, Marketo, or 6Sense.
Knowledge of lead management, funnel metrics, and marketing attribution models.
Experience supporting forecasting, planning, or budget analysis.
Familiarity with data warehouses, CDPs, or RevOps analytics environments.

Benefits

Generous health, dental, & vision benefits package
Flexible paid time off
11 paid company holidays
401k + matching
Parental leave
Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing

RethinkFirst

3.5 Glassdoor

RethinkFirst aims to provide enterprises, families, educators, payors, and behavioral healthcare providers affordable, best practice treatment solutions for children with special needs. Rethink is unique in our foot-print offering clinical support, best-practice tools, and research-based content via technology to all market segments, reaching more children with special needs than any other solution.Our platforms support curriculum planning, professional development, parent training, and tracking of progress. Through video and online tools, we bring to life best practice teaching, treatment, and intervention strategies that help educators, parents, and clinicians personalize instruction for every child.Rethink's award-winning solutions are currently being used by employers, the US Department of Defense, Managed Care, Medicaid, federal, state and social service agencies, public school districts, and families nation- and worldwide.

Founded in 2007

New York, New York, USA

170 employees (16 in marketing)

www.RethinkFirst.com

62% recommend to a friend

77% CEO approval