Responsibilities

• Serve as a key marketing expert, planning campaigns, writing content, and collaborating with designers and videographers on marketing collateral across print, digital, web, social, and audio/video production.
• Advise and collaborate with colleagues throughout the company on effective promotion strategies with excellent grammar and a clear brand voice.
• Demonstrate working knowledge of challenger language and adapt writing for different mediums.

Requirements

• Five to seven years of marketing, communication or advertising experience preferred, including at least five years of experience in the insurance industry and/or marketing corporation or agency.
• Experience researching, planning, executing and measuring marketing communications projects, campaigns, and strategies.
• Advanced knowledge in a specialty (writing, SEO, digital advertising, social media, email marketing, etc.).
• Advanced knowledge of accessibility and readability levels.
• Strong knowledge of sales, advertising and marketing techniques.
• Advanced knowledge of insurance products /services and the industries we serve.
• Strong, detail oriented copywriting skills with the ability to write within the brand “voice”, in a variety of mediums including print, digital, web, social media, blog articles and video scripting.
• Ability to handle and prioritize multiple projects at one time using a collaborative work management software system.
• Fully proficient on a PC or Mac platform.
• Familiarity with advertising and state compliance laws.

Preferred

Benefits