Marketing Analyst – Hybrid AZ

Phoenix, AZ (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive enterprise analytics and reporting to inform marketing decisions.

  • Own the design, automation, and delivery of enterprise reports and dashboards.
  • Must-have: at least 3 years building and interpreting enterprise reports with SQL.
  • Standout: cross-functional collaboration to translate insights into business development initiatives.

Job Description

Responsibilities

  • Analyze consumer trends, user behavior, and platform performance to identify opportunities for improvement.
  • Build reports, dashboards, and predictive views to support decision‑making.
  • Provide recommendations that help refine marketing strategies, digital efforts, and customer engagement.
  • Automate recurring reporting to improve accuracy and efficiency.
  • Ensure data quality, consistency, and clarity across reporting tools.
  • Work with cross‑functional partners to share insights and assist in business development efforts.
  • Use analytical judgment and sound reasoning to identify trends and address defined challenges.
  • Leverage new tools and technologies including AI to enhance efficiency in reporting and daily processes.

Requirements

  • A bachelor’s degree in Marketing, Business, E‑Business, or a related field (or equivalent experience)
  • At least 3 years of experience developing, automating, and interpreting enterprise‑level reports
  • At least 2 years of report‑writing experience
  • Proficiency in Microsoft Office and SQL Developer; tools like Python, Adobe Analytics, and AWS are helpful but not required
  • The ability to interpret complex data clearly and concisely
  • Good organizational habits and comfort managing multiple priorities
  • Clear communication skills and an interest in collaborating with teammates across the organization
  • A steady, methodical approach to problem‑solving and presenting insights

Benefits

  • Medical/Dental/Vision available day one
  • Vacation/Sick- accruals start day one
  • Paid company holidays and personal holidays to celebrate what’s important to you
  • 401K - company contribution and match (U.S.)
  • Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
  • Employee discounts/hotel discounts
  • Free financial and health wellness programs
  • Tuition Reimbursement
Best Western Hotels & Resorts logo

Best Western Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel company within the BWHSM Hotels global enterprise. With 19 brands and approximately 4,300 hotels in over 100 countries and territories worldwide*, BWH Hotels suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, @HOME by Best WesternSM, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, Elite, Distinctive and Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio® franchises**. For more information visit www.bestwestern.com, www.bestwesterndevelopers.com, www.worldhotels.com and www.surestay.com.* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.

Founded in 1946
Phoenix, Arizona, USA
17K employees (264 in marketing)

Traffic Signals

Monthly Visitors
6.3M
Monthly Google Ads Budget
$810.9K
Traffic Source Mix
Search
50.9%
Direct
29.2%
Referral
16.8%
Social
0.7%
Paid
2.2%

Headcount Trend

Current headcount: ~17.3K

Marketing Team

Marketing Team Size
152 (1% of company)

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Private Equity, 5 years ago

Funding History

  • Sep 2020
    Private Equity • $2.5M

Recent News