Marketing & Advertising Coordinator

Sioux Falls, SD (Unknown)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive Subaru dealership marketing across channels with a focus on social content, lead generation, and compliant campaigns.

  • Own weekly social content and cross-channel campaigns to build brand awareness.
  • Must-have: strong communication and data-driven decision making.
  • Standout: exposure to marketing automation or lead nurturing is a plus.

Job Description

Responsibilities

  • Develop and execute creative, engaging, and consistent weekly social media posts across platforms to build brand awareness and drive traffic to the website.
  • Manage monthly sponsorship and advertising submission to Subaru Advertising Fund, ensure compliance with all guidelines and deadlines.
  • Regularly communicate with marketing representatives to align on creative needs, marketing materials, website changes and marketing strategy.
  • Design, order, and maintain printed materials such as business cards and window labels.
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Stay up-to-date on Subaru of America's advertising guidelines, ensuring all campaigns and communications are compliant with the brand's standards.
  • Plan and execute successful sponsorship and community engagement events.
  • Other duties as assigned by your manager.

Requirements

  • Some past experience in marketing preferred.
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
Schulte Subaru logo

Schulte Subaru

Your local Subaru dealership

Founded in 1969
Sioux Falls, South Dakota, USA
23 employees (1 in marketing)

Traffic Signals

Monthly Visitors
181.4M
Monthly Google Ads Budget
$202.6K
Traffic Source Mix
Search
20.9%
Direct
55.3%
Referral
4.5%
Social
19.1%
Paid
0.2%

Headcount Trend

Current headcount: ~23

Marketing Team

Marketing Team Size
1 (4% of company)
Median Career Experience
3 years
Median Tenure
1.6 years