Marketing and Admissions Coordinator

Towanda, PA (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 days ago

Job Summary

Owns the relationship marketing, partnerships, and client admissions workflow for Independent's local market, driving referrals, in-home assessments, and caregiver matching.

  • Relationship Marketing & Business Development
  • Client Admissions & Intakes
  • Caregiver matching and onboarding collaboration

Job Description

Responsibilities

  • 1. Relationship Marketing & Business Development
  • - Establish & Maintain Partnerships: Proactively research, contact, and visit local referral sources (including healthcare professionals, hospital discharge planners, local VA clinics, elder law firms, and community organizations) to generate a steady stream of client referrals.
  • - Community Representation: Act as the primary brand ambassador for Independent at local healthcare events, senior expos, job fairs, and community gatherings.
  • - Collateral & Campaign Management: Coordinate with our internal marketing team to distribute brochures, flyers, and digital marketing materials that clearly highlight our non-medical home care services.
  • - Strategic Tracking: Maintain detailed records of outreach activities, referral sources, and follow-ups in the company's CRM system (Streak).
  • 2. Client Admissions & Intakes
  • - New Client Intakes: Respond promptly to incoming inquiries and referrals, conducting initial telephone screenings and consults.
  • - In-Home Assessments: Travel locally to conduct comprehensive, compassionate, and compliant in-home client assessments and admissions.
  • - Plan of Care Coordination: Gather all necessary clinical and lifestyle documentation to build personalized, person-centered service plans.
  • - Seamless Handoff: Collaborate closely with regional scheduling coordinators and onboarding managers to ensure caregiver matching aligns perfectly with the client’s unique needs and schedule.

Requirements

  • Self-Starter Mentality: High autonomy, strong work ethic, and the ability to organize your own daily calendar of marketing and client visits.
  • Team-First Attitude: A collaborative spirit who communicates effectively with office administrative staff, schedulers, and regional management.
  • Exceptional Communication: Natural ability to build immediate rapport, empathy, and trust with elderly clients, their families, and high-level medical professionals.
  • Reliable Transportation: This position requires local travel across the county and region. A valid PA driver’s license, reliable personal vehicle, and active auto insurance are strictly required.
  • Tech Savvy: Comfortable using scheduling software, database applications, and G-Suite tools (Google Drive, Docs, Sheets, and CRM tracking).

Preferred

  • Industry Experience (Preferred): Prior experience in home care marketing, senior living sales, healthcare administration, or medical admissions is highly valued.

Benefits

  • Mobile Support: Generous mileage reimbursement to cover your travel.
  • Health & Wellness: Monthly healthcare stipend to support your medical costs.
  • Work-Life Balance: Generous Paid Time Off (PTO) program.
  • Supportive Environment: Comprehensive on-the-job training, mentorship, and a tight-knit corporate culture that values every team member's operational contribution.
Independent Home Health logo

Independent Home Health

Our dignified care program focuses on training our staff to provide dignified quality care. Our program focus is based on the age old biblical adage of “Treat others the way you want to be treated”. We strive to maintain our clients independence and sense of individualism.

Founded in 2021
Milton, Pennsylvania, USA
85 employees (5 in marketing)

Marketing Team

Marketing Team Size
5 (6% of company)
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.9K
Traffic Source Mix
Search
33.4%
Direct
41.8%
Referral
12.7%
Social
9.7%
Paid
1.4%

Headcount Trend

Current headcount: ~85
Independent Home Health logo

Marketing and Admissions Coordinator

Independent Home Health · Towanda, PA · On-site