Marketing and Admission Director

New Berlin, WI (On-site)

Salary Not AvailableManagerFull time

Posted 3 months ago

Job Summary

Lead marketing and admission efforts for a senior living community.

  • Own the resident recruitment process and admission/assessment collaboration with the management team.
  • Must-have: Superior communication and customer service skills.
  • Standout: Strong local community relationships and ability to present to groups.

Job Description

Responsibilities

  • Ensures the CAPLICO Core Values and Code of Conduct are adhered to at all times.
  • Ensures compliance with Resident Rights and HIPAA policies at all times.
  • Fosters a positive community image in the local community and presents a professional image.
  • Forms alliances with key community individuals who have influential relationships with the geriatric population and/or their family members.
  • Develops and cultivates relationships with religious, healthcare, skilled-care, and other professional businesses and service providers in the community.
  • Identifies, creates and distributes appropriate promotional materials designed to generate additional inquiries.
  • Represents the community at local community functions by making informational presentations. This may also include hosting/leading local support groups and participating in other appropriate community organizations’ events.
  • Meets or exceeds the community’s established performance measures of the minimum contacts to be made per month.
  • Meets budgeted occupancy goals for the community.
  • Cultivates resident and family relationships to generate leads, conducts community tours and assesses candidates’ needs. Qualifies financially and physically eligible candidates and works towards a move-in commitment by every qualified candidate.

Requirements

  • Degree in marketing or human services field preferred.
  • Superior communication skills and strong customer service orientation required.
  • Valid state issued driver’s license and travel are required.
  • Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or an appropriate healthcare/personal care background preferred.

Benefits

  • Paid holidays - New Years Day, Memorial Day, 4th of July, Labor Day, Thanksgiving, and Christmas
  • Paid vacation and sick time
  • Paid training
  • Medical/Dental/Vision
  • 401k
  • Employee Assistance Programs
  • Employee Emergency Fund
  • Plus, many more!
Pinnacle Senior Living logo

Pinnacle Senior Living

Pinnacle Senior Living is a dynamic organization in a rapidly expanding Independent and Assisted Living industry. Our focus to create and maintain assisted and independent living communities that set the standard in each of their individual markets. The 52 Pinnacle Senior Living communities operate across 6 states, and we expect our growth to continue. These communities operate independently with the support of the “Service Center,” a world-class service team to allow local leaders and their teams to focus solely on the day-to-day care of their residents and overall operations.ASSISTED LIVINGFor those residents needing an extra helping hand with their activities of daily living, Assisted Living Care Givers provide both full and partial assisted living services. Professional, trained, and caring staff are dedicated to providing quality service to meet and exceed your expectations.INDEPENDENT LIVINGIndependent Living provides the benefits of being in your own home, without all the worry of maintenance, chores, and cooking. Each community offers a wide variety of services and features to help you maximize your independence. With no buy-in fees and convenient month-to-month leasing, residents have flexibility and freedom should their needs change.MEMORY CAREOur affiliated memory care communities are safe and secure homelike settings designed to reduce agitation, improve disease-related behavioral symptoms, reduce or eliminate depression, and reduce caregiver burnout.*References herein to the consolidated “company” and “its” assets and activities, as well as the use of the terms “we,” “us,” “its”, “our” and similar verbiage, are not meant to imply that the Pennant Group, Pinnacle Senior Living, or Cornerstone Healthcare has direct operating assets, employees or revenue, or that any of the affiliated entities, including facilities, home health, hospice, or senior living business, or the Service Center are operated or managed by the same entity.

Founded in 2010
Tempe, Arizona, USA
45 employees (3 in marketing)

Marketing Team

Marketing Team Size
2 (4% of company)

Traffic Signals

Monthly Visitors
9.9K
Traffic Source Mix
Search
29.2%
Direct
47.1%
Referral
5.8%
Social
16.4%
Paid
1.4%

Headcount Trend

Current headcount: ~45
Pinnacle Senior Living logo

Marketing and Admission Director

Pinnacle Senior Living · New Berlin, WI · On-site