Marketing Administrator

Responsibilities

• Assist in the development and implementation of marketing plans and strategies, including relationship marketing, promotions, entertainment, and events, alongside the development of support materials and in-house creative initiatives from concept to fulfillment, such as collateral and signage.
• Assist in organic and paid social creation and management.
• Assists in the set-up, execution and breakdown of all on-site and off-site promotions, entertainment and special events: to include but not limited to, tournaments, promotions, VIP parties, and festivals.
• Works within a team to ensure that all items needed to carry out all marketing programming are in the appropriate place in a timely manner.
• Assist in content management on property and online.
• Adheres to the department’s scheduling needs, including evenings, weekends and holidays, to support promotions, events, and general marketing programming.
• Maintains a detailed knowledge of all marketing programming to effectively explain policies and procedures to customers.
• Presents/Speaks on stage if necessary, using a microphone for announcements for drawings and/or events.
• Responsible for educating patrons on the value of the loyalty program; assists patrons with questions as they relate to the property and loyalty program.
• Assists and supports the Marketing Department with generating App activations for PENN Play, The Score, casino promotions and events on select shifts by performing various duties to support customers’ visits and/or events.

Requirements

• Bachelor’s degree (B.A./B.S.) from four-year college or university in marketing, communications, business, or related field; internships or certifications in marketing or operations; or equivalent combination of education and experience. Experience in multiple communication channels including direct mail, e-mail and social media is ideal.
• Proven time-management, creative, and critical thinking skills preferred.
• Must have excellent verbal, written, and interpersonal skills.
• Must have technical proficiency and knowledge in Microsoft applications (Teams, Word, Excel, and Outlook).
• Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.
• Ability to communicate effectively with outside agencies, vendors, and other contacts.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
• Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic, tactful, and positive manner.
• Ability to work varying shifts or schedules to reflect the business needs of the property including holidays and weekends.

Benefits

• Health Benefits Insurance package effective Day 1: Medical, Dental, Vision, Life, and Short-Term Disability for FT team members
• Discounted Casino bus tickets
• Discounted RTD EcoPass
• Hot meal served by the Leadership Team once a month
• 20% discount for Starbucks, Ara Spa, and all food outlets
• 100% Colorado Gaming License reimbursement after 90 days of employment
• Hotel discounts available at all 43 PENN properties, plus discounts on goods and services
• Education reimbursement program and Annual Scholarship Program
• Career development opportunities