Marketing Activation Manager

Ramsey, NJ (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing messaging and cross-functional alignment across channels to support product adoption and launches.

  • Own or lead product marketing messaging and cross-functional alignment for digital and live channels.
  • Must-have: 5+ years in product marketing or related B2B marketing roles.
  • Standout: Broad cross-functional leadership spanning Product, Sales, Digital, Channel Marketing, and Creative.

Job Description

Responsibilities

  • Translate product features and differentiators into compelling, market-facing messaging across digital, social, content, events, and internal channels.
  • Develop strategic plans that support product adoption and meet clear business and buyer needs.
  • Work closely with Product Marketing to ensure accuracy and clarity in all product narratives.
  • Support product launches with structured rollout plans, messaging frameworks, and supporting materials.
  • Ensure programs are aligned to business priorities, product timelines, and audience expectations.
  • Serve as the primary marketing lead across Product, Sales, Digital, Channel Marketing, Communications, and creative teams.
  • Liaise with Channel Marketing partners to ensure activation assets are aligned for dealer and partner usage.
  • Provide guidance to creative partners to ensure product clarity and strong execution.
  • Oversee development of clear, product-focused marketing content including videos, explainers, solution narratives, comparison tools, landing pages, and customer stories.
  • Maintain consistent messaging across all marketing touchpoints while ensuring accuracy and usability.
Konica Minolta Business Solutions, U.S.A., Inc. logo

Konica Minolta Business Solutions, U.S.A., Inc.

0.0 Glassdoor

Konica Minolta Business Solutions U.S.A., Inc. is revolutionizing the Workplace of the FutureTM. From intelligent automation and security solutions to cutting-edge print technology, we help organizations streamline workflows, safeguard data, and drive productivity. With a 150-year legacy of innovation and a future fueled by AI, cloud, and IoT, we empower businesses of all sizes to work smarter. Whether it’s optimizing document management, strengthening IT infrastructure, or pushing the boundaries of print possibilities, we create seamless experiences that drive success. But innovation isn’t just about technology — it’s about people, and our employees are at the heart of everything we do. Here, you’ll join forces with industry-leading experts, tackle meaningful challenges, and shape the future of business. Along the way, you’ll benefit from professional growth opportunities, hybrid work flexibility, and a culture that truly values collaboration and inclusivity. Together, let’s redefine what’s possible. ......................... 🏆 Winner of the 2025 America’s Best Large Employers – Forbes 🏆 First place in Brand Loyalty in the (CLEI) for the 18th consecutive year – Brand Keys Customer Loyalty Engagement Index® 🏆 Winner of the 2025 A3 Line of the Year Award (One i-Series) – Keypoint Intelligence 🌎 Global 100 Most Sustainable Corporations .........................

Ramsey, New Jersey, USA
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Monthly Google Ads Budget
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Marketing Team

Median Career Experience
23 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
1

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