Marketing Account Manager

Greensboro, NC (On-site)

$65K/yr – $80K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own client marketing strategy and execution for a portfolio, shaping brand foundations and messaging while driving cross‑team delivery and data‑driven optimization.

  • Brand & audience ownership: establish brand guidelines, define target audiences, and craft messaging to guide all client work.
  • Program delivery: build timelines and tasks in ClickUp, coordinate internal experts, and adapt plans as needs shift.
  • Performance storytelling: translate KPIs into client insights and recommended strategic moves to drive growth.

Job Description

Responsibilities

  • Serve as primary point of contact for an assigned portfolio of clients by building trusted relationships, leading client meetings, and providing strategic marketing guidance aligned with each client's business goals.
  • Establish the strategic foundation for each client by developing brand guidelines, identifying target audiences, defining messaging and positioning, and ensuring internal teams have the information needed to execute successfully.
  • Execute marketing strategies and roadmaps by building timelines, creating detailed tasks in ClickUp, coordinating internal specialists, and adapting plans as client needs, priorities, or performance change.
  • Lead internal project execution by providing clear direction to specialists, maintaining accurate due dates, ensuring tasks remain up to date in ClickUp, and holding projects accountable to established timelines.
  • Execute email marketing campaigns for clients who require them and contribute to other marketing initiatives when appropriate to support client needs.
  • Analyze marketing performance by interpreting KPIs, explaining the story behind the data in a way clients understand, and recommending strategic adjustments that support long-term business growth.
  • Maintain clear communication through detailed recap emails, organized project documentation, and proactive collaboration with both clients and internal teams.
  • Review marketing deliverables for quality and strategic alignment while proactively identifying client concerns, project risks, or opportunities before they become larger issues.

Requirements

  • 3+ years of relevant experience in marketing, account management, or client services.
  • BS in Marketing, Communications, Business, or a related field, or equivalent experience.
  • Working knowledge of Google Analytics, Google Ads, and Meta platforms.
  • Experience managing multiple client accounts or projects simultaneously.
  • Strong organization, timeline, and project management skills.
  • Hands-on marketing experience in one or more digital marketing disciplines.

Preferred

  • Confidence in leading client meetings
  • Strategic marketing mindset
  • Ability to interpret KPIs and communicate ROI
  • Self-motivated learner who works well independently
  • Proficiency with ClickUp and analytics tools

Benefits

  • Eligibility for benefit plan participation occurs on the first of the month following your 30-day anniversary of your employment. Detailed information regarding the complete Benefits package will be provided separately.
  • PTO Plan information is provided separately in the Employee Handbook. Detailed information regarding the PTO policy will be provided separately.
  • Eligibility for the company 401(k) plan occurs after the one-year anniversary of your employment. Detailed information regarding the 401(k) plan will be provided separately.

Marketing Team

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