Market Research and Insights Analyst

Cleveland, OH (On-site)

$82K/yr – $104K/yrMid Level3+ years expFull time

Posted 4 days ago

Job Summary

Own and drive end-to-end voice of customer research programs across qualitative and quantitative methods, partnering with stakeholders to define objectives and translate findings into actionable business actions. Lead scoping, fieldwork, analysis, synthesis, and executive readouts while developing robust study designs, data visualizations, and compelling narratives.

  • Lead and participate in VoC engagements from scoping to activation
  • Design and analyze qualitative and quantitative studies and integrate findings across evidence sources
  • Translate insights into business implications and recommended actions

Job Description

Responsibilities

  • Voice of Customer Research
  • Partner with business stakeholders to clarify the decision to be made, identify knowledge gaps, define learning objectives, and recommend the appropriate VoC approach.
  • Lead or support primary end-to-end VoC engagements (quantitative and/or qualitative), from research scoping and participant strategy through fieldwork, analysis, synthesis, activation, and stakeholder readout.
  • Qualitative Methodologies:
  • Design and moderate in-depth interviews, focus groups, contextual inquiry, observational research, concept discussions, and other exploratory methods, in person or virtually.
  • Develop neutral, non-leading discussion guides and probing strategies aligned to research objectives and respondent roles.
  • Analyze qualitative data systematically through coding, theme development, pattern comparison, and segmentation by audience, market, customer type, or role when supported by the evidence.
  • Use verbatim feedback responsibly to illustrate findings while preserving context, confidentiality, and appropriate limitations.
  • Quantitative Methodologies:
  • Design and program structured surveys using sound questionnaire design, including unbiased wording, logical flow, appropriate scales, and clear response options.

Requirements

  • Must be at least eighteen (18) years of age
  • Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future
  • Must have a 4-year degree in Business, Marketing, Finance, Psychology, Economics or Communications fields, achieved by start date
  • Must have at least three (3) years of consumer and/or B2B research experience AND/OR at least six (6) months experience within SW Market Insights department
  • Must have experience demonstrating design and executing both qualitative and quantitative primary research
  • Must have experience developing surveys and discussion guides, conducting interviews or focus groups, analyzing data, and presenting findings to business stakeholders
  • Must experience implementing statistical concepts and proven judgment to select, interpret, and communicate analyses appropriately
  • Must have at least one (1) year experience with Microsoft Tools (Word, PowerPoint and Excel)
  • Must have experience utilizing data visualization skills and experience presenting complex information in a concise manner
  • Must have experience with market research, competitive intelligence, and market/industry data resources and tools

Preferred

  • Have experience with Survey Monkey or similar programming
  • Have experience with Displayr or similar statistical analysis tools
  • Have intermediate / advanced analytics experience in Excel and Tableau
  • Have experience managing projects in a complex matrixed environment
  • Have knowledge of global brand strategies

Benefits

  • At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters.
  • Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger.
  • Our people are behind the strength of our success, and we invest and support you in: Life … with rewards, benefits and the flexibility to enhance your health and well-being
  • Career … with opportunities to learn, develop new skills and grow your contribution
  • Connection … with an inclusive team and commitment to our own and broader communities
  • It's all here for you... let's Create Your Possible
  • From retirement to health care, from total well-being to your daily commute—it matters to us.
  • A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.
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Sherwin-Williams

3.7 Glassdoor

Our mission began more than 150 years ago in 1866 when Henry Sherwin and Edward Williams founded the company in Cleveland, Ohio. The duo went on to shape an industry and create a global legacy. That legacy continues on today as we look ahead and continue to innovate our future. With stores, distribution centers and facilities spanning the globe, we're able to deliver the best in paints, coatings and related products to the world. From our headquarters to our 130 distribution centers and more than 5,000 retail locations, we continue to grow in new and exciting ways. Here, there's no one path to success. Our 64,000+ employees are diverse, innovative and passionate. Our employees worldwide bring their energy and unique perspectives to each new day. We believe in careers that grow with you and open up new opportunities. With the support of a global team, you can innovate, grow and discover a career where you can thrive and Create Your 𝗣𝗼𝘀𝘀𝗶𝗯𝗹𝗲™. Equal Opportunity Employer of all protected statuses, including disability and veteran.

Cleveland, OH, US
47K employees (2,233 in marketing)
70% recommend to a friend
74% CEO approval

Salaries

Posted range

$82K/yr – $104K/yr

Taken straight from the job posting.

See all Sherwin-Williams salaries

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Market Research and Insights Analyst

Sherwin-Williams · Cleveland, OH · On-site