Responsibilities

• Act as a trusted strategic advisor with a focus on growing the business through impactful solutions rooted in quantitative and qualitative market research techniques
• Lead a team through impactful solutions, project execution, and deliverables to meet and exceed client objectives related to their advertising research needs
• Lead and manage strategic approaches to research design, insights development, data visualization, and storytelling that brings data to life
• Act as a service line mentor and champion to foster team collaboration, development, and expertise through purpose-driven leadership
• Identify operational efficiencies and empower the team to implement on a consistent basis
• Provide coaching and guidance to junior team members, may act as manager to one or more account managers
• Lead questionnaire design, analyzing data, and interpreting results that provide clear and actionable insights and recommendations
• Contribute to team growth through new business development and expanded partnerships
• Participate in initiatives that support our service line (i.e., growth/new product/employee training & engagement)

Requirements

• At least 6 years of experience in market research, advertising, marketing, or consumer insights
• A bachelor’s degree or higher; Business, Marketing or Communications Degrees preferred
• Experience leading a high performing team
• Experience working with large datasets, complex logic, and extracting meaningful insights
• A client-driven and solutions-oriented mindset with the ability to manage multiple projects simultaneously
• At least 3 years experience with quantitative research, including survey design, sampling plans, analysis, and delivery
• Some experience with qualitative research, including focus groups, in-depth interviews, and analyzing qualitative research
• At least 3 years of project management experience
• Strong communications skills: you know how to translate complex data into easy to understand and actionable insights
• An understanding of advanced analytics
• Ease and confidence with thinking on your feet – can lead a workshop with a group of senior executives
• Complex survey design, sampling plans, proposals, analysis, and delivery
• Proficiency with MS Office & Google Workplace (Excel, PowerPoint, Sheets, and Slides)
• Proficiency with survey building tools

Nice to Have

• Experience in ad sales marketing, media or tech a plus
• A keen eye for design/visual storytelling
• Knowledge of advertising sales platforms and desire to tackle challenging problems

Benefits

• At Ipsos you'll experience an exceptional benefits package including generous PTO, healthcare plans, wellness benefits, a flexible workplace policy, and a strong collaborative culture.
• We also are committed to investing in the whole professional with career development opportunities aimed to build your personal career equity at Ipsos and beyond.