Responsibilities

• Comprehensive Market & Competitive Research: Conduct primary and secondary market research across various industries to map competitive landscapes, market sizes, category dynamics, and emerging opportunities.
• Consumer Insight Generation: Analyze audience demographics, psychographics, buying behaviors, and cultural trends using quantitative data and qualitative synthesis to build detailed buyer personas and customer journey maps.
• Campaign & Strategic Support: Collaborate closely with strategy, media buying, and creative teams to inform campaign strategies, product launches, brand positioning, and messaging frameworks with research-backed insights.
• Social Listening & Trend Analysis: Monitor digital conversations, online communities, and social media trends using specialized tools to identify shifts in consumer sentiment and emerging category trends.
• Data Synthesis & Storytelling: Synthesize complex data sets from multiple research tools and databases into clear, visually compelling presentations and executive summaries for internal teams and clients.
• Reporting & Effectiveness Tracking: Benchmark baseline market data and design post-campaign measurement frameworks to track brand health, campaign performance, and ROI.
• Client Consultation: Participate in client discovery calls and pitch presentations, confidently presenting research findings and strategic recommendations to stakeholders.
• Pay: $50,000.00 - $65,000.00 per year
• Work Location: Remote

Requirements

• Experience: 2–4 years of experience as a Market Research Analyst, Consumer Insights Specialist, or Strategic Planner (agency experience highly preferred).
• Research Methodology Knowledge: Proficiency in both quantitative research (surveys, data analytics, market size modeling) and qualitative research (focus groups, depth interviews, social listening, desk research).
• Tool & Platform Proficiency: Hands-on experience with market intelligence and social listening platforms (e.g., Mintel, Euromonitor, Statista, Brandwatch, Meltwater, GWI/GlobalWebIndex, Google Trends, or SimilarWeb).
• Analytical Mindset: Excellent analytical, problem-solving, and critical thinking skills with an ability to connect disparate data points into a cohesive narrative.
• Presentation & Storytelling: Strong skills in PowerPoint/Keynote/Google Slides, with a proven ability to translate complex data into clean, visual, and easy-to-understand slide decks.
• Communication: Exceptional written and verbal communication skills; comfortable presenting insights directly to clients and executive leaders.