Market Intelligence Analyst

Kansas City, KS (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 4 days ago

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Job Summary

Own end-to-end market intelligence and insights programs, leading data-driven projects that translate market trends into actionable recommendations for dairy demand, strategy, and cross-functional initiatives.

  • Develop and present market insights and reports to internal stakeholders.
  • Collaborate with cross-functional teams (sales, marketing, product development, finance) to align strategies with market intelligence.
  • Build models and dashboards to summarize key findings and support strategic decisions.

Job Description

Responsibilities

  • Collect, analyze, and present data and insights related to market trends, industry developments, consumer preferences, and competitive landscapes that provide actionable insights to help guide decision-making processes, opportunity for dairy demand generation, and strategic planning.
  • Provide support to internal groups (milk marketing, commercial divisions, communications, member service groups) through data insights, publication writing, and presentation development.
  • Work on moderately complex assignments, lead small to mid-sized projects, and/or components of larger, more complex insights or research projects.
  • Compile market intelligence from across the industry (domestic/global markets), DFA, customers, and suppliers. This includes using various sources, including primary research, secondary research, competitor data, and industry reports
  • Analyze customer, consumer, market, industry, and member data and insights to identify trends, opportunities, and threats in the market; assess the impact of these trends on the organization and provide recommendations
  • Monitor and communicate real-time market activity to team members or management
  • Develop relationships with internal staff and provide insight services as needed
  • Provide research and insight support on strategic projects connected to broader division or company initiatives
  • Build and maintain models, and create reports that summarize key findings and insights
  • Develop presentations for consistent message and present approved material to various audiences, including staff, members, customers, and industry-related individuals

Requirements

  • Undergraduate degree in marketing, economics, business administration, or related curriculum (or equivalent combination of education and practical work experience)
  • 2 to 5 years of market research, marketing, analytical, industry, or related experience
  • Certification and/or License – may be required during course of employment
  • Knowledge of and skill with Microsoft Office Suite and company computer systems
  • Analytical skills with ability to think through fundamental scenarios and networks
  • Able to analyze, derive insights, and make recommendations from large amounts of data
  • Able to research, gather data, compile information, and create reports
  • Able to communicate clearly and effectively, both verbally and in writing, and translate technical topics into easy to understand concepts
  • Able to effectively interact, collaborate, and coordinate with stakeholders
  • Able to multi-task, meet deadlines, and organize own work activities
Dairy Farmers of America, Inc. logo

Dairy Farmers of America, Inc.

3.4 Glassdoor

At Dairy Farmers of America, our 19,000 employees work with one goal in mind – to bring value to our family farm-owners. As a farmer-owned cooperative, DFA offers rewarding jobs across the nation in a variety of fields, including manufacturing, accounting, communications, marketing, economics, on-farm field services, and more.We value our employees and reward them with competitive benefits, a supportive working environment, and growth opportunities. We capitalize on the strengths of each individual and ensure that each employee is challenged in their role. Through Dairy University, employees receive online training and job enhancement, classes. Employees also have the opportunity to grow within DFA.We also want our employees to live a healthy lifestyle and offer a health and wellness program that provides access to online classes and materials tailored to help our employees make healthier choices, as well as an Employee Assistance Program that helps employees with legal and health issues, such as advice on parenting or stress management, and free counseling sessions.At DFA, we understand that our employees provide value within our organization and in our community. We cultivate a culture of openness, transparency, and integrity where employees are encouraged to voice their opinions and share their ideas. We also believe we have a responsibility to give back the communities in which we operate and work to do so through the DFA Cares Foundation.Dairy Farmers of America, Inc. is an equal employment employer and is committed to providing employment opportunities to minorities, females, veterans, and disabled individuals.

Founded in 1998
Kansas City, Kansas, USA
8.4K employees (299 in marketing)
60% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
125.7K
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
27%
Direct
67.7%
Referral
3.9%
Social
0.8%
Paid
0.4%

Headcount Trend

Current headcount: ~8.4K

Marketing Team

Marketing Team Size
299 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$45M
Last Raise
$45M
Grant, 4 years ago

Funding History

  • Sep 2022
    Grant • $45M

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