Market Development Consultant (Contract)
USA (Remote)
Posted 10 days ago
Job Summary
Own end-to-end market development and research efforts by recruiting customers for product feedback, coordinating participation, and translating insights into product and go-to-market strategies.
- Manage participant outreach, scheduling, and follow-up to sustain engagement across activities.
- Analyze feedback with Product and Product Marketing to identify trends and shape plans.
Job Description
Responsibilities
- Recruit customers to take part in product feedback opportunities, including product testing, content reviews, and feedback sessions on product vision and rationale.
- Manage participant outreach, scheduling, communications, and follow-up to keep engagement strong throughout each feedback activity.
- Recruit attendees for a customer summit and support its planning and execution, including capturing feedback on the product and how we position it in the market.
- Support market research, including surveys and focus groups, that informs how we position and message the product.
- Analyze feedback and research results with the Product and Product Marketing teams to identify key trends, gaps, and areas that need more input.
- Turn findings into clear summaries and recommendations that support product development and go-to-market planning.
- Keep organized records of participants, activities, and feedback across projects.
- Partner with cross-functional teams to align on recruiting needs and timelines.
- Deliver against agreed timelines and report status regularly to the Director of Product Marketing.
Requirements
- Proven experience in market development, customer research, customer engagement, or a similar role.
- Experience recruiting and managing participants for research studies, pilots, or beta programs.
- Experience planning and running surveys and focus groups.
- Strong analytical skills, with the ability to spot trends in qualitative and quantitative feedback and turn them into clear takeaways.
- Experience planning or coordinating customer-facing events.
- Excellent communication and relationship-building skills.
- Strong organizational and project management skills, with the ability to manage multiple projects and participant groups at once.
- Available to start immediately and commit through mid-June 2027.
- Bachelor's degree in Marketing, Communications, Education, or a related field, or equivalent experience.
Preferred
- Experience in the K–12 education market strongly preferred; existing relationships with educators or school leaders are a plus.
Wilson Language Training Corp.
Our mission is to provide quality professional learning and ongoing support so that educators have the skills and tools they need to help their students become fluent, independent readers, who are ready to explore the endless possibilities the world of reading has to offer.We believe that the ability to read opens up a world of possibilities to the individual. Reading is a door to personal, spiritual, and intellectual growth as well as a necessity for a secure future in an evolving global economy. We also believe that literacy is a cornerstone of freedom and democracy.
Salaries
Posted range
$60/hr – $80/hr
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