Mareting & Communications Coordinator

Winona, MN (On-site)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

Job Summary

Coordinate and execute marketing campaigns and events for WNB Financial, with a focus on email, content creation, and community outreach.

  • Own email marketing tasks from scheduling to performance tracking.
  • Standout: Strong organizational skills for event planning, vendor coordination, and campaign logistics.
  • Maintain brand tone and compliance across print, digital, and social content.

Job Description

Responsibilities

  • Creates, schedules, and sends marketing emails through email platform.
  • Manages segmented email lists and supports compliance with opt in/opt out procedures.
  • Tracks email performance (open rates, click through, conversions, etc.) and provides recommendations for improvement.
  • Supports digital campaigns, including social media scheduling, basic graphic updates, and posting.
  • Drafts and edits written content including client emails, newsletters, press releases, social posts, website copy, and internal communications.
  • Supports the development of storytelling, campaign messaging, and content libraries.
  • Ensures all communications reflect brand tone and compliance requirements.
  • Monitors and reports on campaign performance, digital engagement, website analytics, and event ROI.
  • Tracks competitor marketing and trends in the financial services industry.
  • Assists in maintaining organized historical marketing archives.

    Preferred

    • This role is ideal for a strong communicator who enjoys organization, digital marketing tools, and helping execute campaigns, events, and community outreach from start to finish.
      WNB Financial, N.A. logo

      WNB Financial, N.A.

      WNB Financial, N.A. More than a bank. Member FDIC. Equal Housing Lender.We offer the products and services you expect from your bank: checking, savings, personal and home loans, and highly-qualified experts in business banking, trust, retirement planning, and financial advising. With electronic options, a community focus, and excellent client service, we customize our financial products and services to fit your needs. We work with you to find the best solutions for you. Our goal is to be your Trusted Financial Advisor.

      Winona, Minnesota, USA
      114 employees (2 in marketing)

      Marketing Team

      Marketing Team Size
      2 (2% of company)

      Traffic Signals

      Monthly Visitors
      47.5K
      Monthly Google Ads Budget
      $417
      Traffic Source Mix
      Search
      23.6%
      Direct
      72.7%
      Referral
      3.2%
      Social
      0.4%
      Paid
      0.1%

      Headcount Trend

      Current headcount: ~114
      WNB Financial, N.A. logo

      Mareting & Communications Coordinator

      WNB Financial, N.A. · Winona, MN · On-site