Responsibilities

• Brand Marketing Strategy: Responsible for managing, owning and communicating Maple Hospitality Group brands to grow awareness, drive traffic and uphold standards across all communication efforts and platforms.
• Work with the Director of Marketing to develop comprehensive strategic marketing plans for designated markets/brands to ensure the business and marketing goals of internal and external partners are supported.
• Work with creative lead and operations teams in the creation and development of onsite programming, marketing content/creative assets and delivery.
• Liaise and direct designated public relations and media agencies as needed around campaigns, daily project needs and overall project management.
• Lead brand management efforts across cross-functional marketing team members and marketing partners (social media, public relations, etc.) to develop strategies and ensure project goals, timelines and budgets are met.
• Work closely with digital ad agency to optimize performance of paid media campaigns, run test campaigns and ensure ads are accomplishing individual restaurant goals.
• Display a strong proficiency in company’s CRM platform, and leverage tools for email marketing, text marketing and analytics.
• Compile and share results of comprehensive performance reports and status updates for marketing and operations leadership on marketing plan performance.
• Brand Ambassador: Embody and live the Maple Hospitality lifestyle.
• Identify and experience new hospitality concepts in markets which MHG operates, and consistently keep a pulse on industry and cultural trends.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
• Minimum of 4 years of progressive marketing experience, ideally within hospitality, luxury lifestyle, or entertainment
• Strong personal and professional ties to the Miami market, with deep understanding of local trends, cultural events, and key influencers
• Exceptionally organized with advanced project management skills, able to manage multiple campaigns, content calendars, and event timelines simultaneously
• This is an on-the-ground, in-market role — ideal for someone energized by being in the community, cultivating relationships, and making a direct impact

Preferred

• Experience in guerrilla marketing and creative campaign execution
• Proven success in building and executing multi-channel marketing strategies with clear performance metrics
• Experience in digital marketing tools including social media platforms, email marketing software, CRM systems, and analytics tools
• Excellent written and verbal communication skills, with a keen sense of brand storytelling
• Creative, strategic, and analytical thinker who thrives in a high-energy, fast-paced environment
• Strong team player with the ability to work collaboratively across departments and markets while also operating independently
• Self-starter with a collaborative mindset and a hands-on, proactive approach
• Passion for hospitality, guest experience, and creating culturally relevant brand moments

Benefits

• Health & Wellness Benefits – Medical, Dental, Vision & Life
• Generous Dining Benefits at all Maple Hospitality Group Locations
• Gym Membership Discounts
• Discounted Parking
• Travel & Growth Potential
• Staff Meals
• Progressive Paid Time Off
• Referral Program