Responsibilities

• External facing responsibilities: • Serving as a trusted advisor to C-suite stakeholders, including CMOs, CEOs, CFOs, and business unit leaders. • Building long-term senior client relationships that drive business growth, retention, and transformation. • Leading enterprise marketing, data, measurement, or operating model transformations. • Influencing strategic business decisions through data, measurement, customer insights, and growth strategies. • Consulting with clients to identify business problems / opportunities and develop practical analytic roadmaps to make measurable impact on business outcomes. • Providing thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools. • Defining and executing the data strategy: Uncover data needs / opportunities and develop a practical roadmap to get maximum value from 1st, 2nd, and 3rd party data through integration and augmentation. • Investigating the impact of new data sources and technologies on the future of marketing and the vertical your client is operating. • Identifying growth and innovation opportunities • Leading executive-level business reviews and strategic planning sessions. • Building bridges between disciplines within the agency, as well as external partners. Internal facing responsibilities: • Provide methodological support, coaching, training and advice to your direct reports and to the broader team. • Lead and mentor direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills. • Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency. • Actively help to develop and grow Business Analytics offerings by contributing to POVs and exchanging knowledge with colleagues at OM DTA • Stay on top of industry trends and developments by conducting research, engaging in training and attending industry events. • Responsible for the revenue goals of Business Analytics

Requirements

• Experience managing marketing, analytics, insights, customer strategy, and/or transformation functions.
• Demonstrated success influencing cross-functional executive stakeholders across Marketing, Finance, Technology, and Operations.
• Expertise in customer growth strategy, customer experience, CRM, loyalty, and customer journey optimization.
• Ability to identify growth opportunities through customer, market, and competitive insights.
• Experience connecting marketing investments to enterprise growth objectives.
• Specialized in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Expert-level solutions development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Strong track record of proven leadership ability and impactful client relationship experience