Responsibilities

• Lead the development and implementation of student and staff marketing
• Develop and execute an annual network-wide marketing plan aligned with organizational strategies and enrollment goals.
• Work with established media partner(s) to plan and place media buys across media markets to support Student Recruitment Campaign; drive execution of materials, which includes writing creative briefs, copywriting, and providing design direction.
• Track applicant acquisition costs and stay within designated ceilings.
• Manage the marketing and enrollment budget, optimizing spending across digital ads, community events, and creative collateral to maximize ROI.
• Collaborate with the Talent team to market career opportunities, elevating the network's profile as an employer of choice for educators.
• Lead brand campaigns that position KIPP Texas as a leader in education and a values-driven organization.
• Oversee brand identity and messaging across all digital, print, social media, and traditional advertising channels to ensure consistency and public trust.
• Serve as the point-person for developing, implementing and executing marketing initiatives and activities for KIPP Texas’ holistic brand.
• Create and execute an accountability system that measures KIPP Texas’ brand impression in each region.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Public Relations preferred or bachelor’s degree and three additional years of experience in marketing
• 7+ years of progressive marketing leadership experience, with at least 3 years in a multi-site education setting (Charter School Management Organization, Private School Network, or K–12 District).
• Demonstrated success in student recruitment, digital sales/inquiry funnel management, and campaign ROI delivery.
• Hands-on experience with CRM systems (e.g., SchoolMint, HubSpot), Google Analytics, and paid digital ad platforms (Google Ads, Meta Business Suite).
• Exceptional storytelling, written execution, public speaking, and crisis-response skills.

Benefits

• Comprehensive medical, dental, and vision plans with coverage options for employees and their families.
• Competitive vacation and flexible paid time off (PTO) policies.
• Paid family leave.
• Flexible spending account or high-yield HSA.
• Employee assistance programs.
• KIPP also offers the following employee-paid benefits: legal plans, LifeLock identity protection, life insurance and disability insurance.