Responsibilities

• Assists in the development and implementation of operating policies and procedures to promote communications in alignment with the strategic plan
• Develops communications campaigns, programs, and/or projects in alignment with strategic objectives
• Assists in the development and implementation of communications focused strategic planning initiatives and objectives
• Develops, executes and leads marketing communications plans that align with organizational strategic priorities.
• Responsible for strategic messaging, ensuring consistency across all functions and departments.
• Directs and evaluates communications projects, including the design, production, and delivery of internal and external publications
• May serve as a liaison to internal and external stakeholder groups providing communications information and representing the interests of the unit
• Works collaboratively with departments across the organization in developing marketing strategies, ensuring data and insights inform planning from inception.
• Oversees marketing publications and channels across multiple platforms.
• May assist with developing and auditing the unit's communications budget

Requirements

• Demonstrated expertise in developing, executing and leading integrated, multi-platform marketing communications strategies and plans.
• Demonstrated management and leadership experience, including directing, supervising, coaching, developing, and inspiring staff.
• Minimum 5 years progressive experience in marketing and communications, including at least 3 years in leadership roles.
• Exceptional verbal, written, and interpersonal communication skills.
• Excellent attention to detail, including strong writing, editing, proofreading, and quality-control skills.

Preferred

• A deep understanding of emerging technologies, social media platforms, audience behaviors, and media trends.
• Demonstrated ability to build collaborative relationships across complex organizations.
• Ability to effectively communicate with diverse groups, including executives, staff, media, partners, board members, and community stakeholders.
• Proven ability to understand and apply data, analytics, and audience insights to measure marketing effectiveness and inform strategy on multiple different platforms.
• Demonstrated ability to establish priorities, develop workflows, and effectively manage multiple complex projects simultaneously.
• Experience in public television, public radio or a not-for-profit mission-driven organization.
• Experience supporting audience and membership growth and fundraising goals.
• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field is preferred.

Benefits

• This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund.