PBS Wisconsin

Brand

Company overview

Our mission is to boldly enrich, educate and entertain diverse audiences of children and adults through the innovative use of television production and broadcasting, other communication technologies and community engagement. PBS Wisconsin provides access to local and national content, extending its reach and impact in the communities we serve.

Madison, Wisconsin, USA

142 employees (73 in marketing)

pbswisconsin.org

Salaries

Typical salary range

$50,000 – $60,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount -5.3% year over year

Audience

Monthly website visitors

115.4K

Month over month+3.9%

Quarter over quarter-26.3%

Top sourceSearch (51.6%)

Ad budget per month$153.7K

Average search rank51.5

Traffic source mix

Search

51.6%

Direct

40.3%

Referral

5.3%

Social

2.3%

Paid referral

0.4%

LinkedIn followers

Follower count and growth

Total followers

2.7K

12-mo growth

+16.3%

Monthly growth

+2.1%

News

Watch Bottoms Up: Wisconsin's Historic Bars and Breweries on PBS Wisconsin

Dec 12, 2025 • PBS Wisconsin

PBS Wisconsin Online Auction June 1-10, 2026

Dec 5, 2025 • PBS Wisconsin

Your 2025 guide to holiday programs on PBS Wisconsin

Nov 25, 2025 • PBS Wisconsin

Links

pbswisconsin.org

Open positions

Managing Director of Marketing Communications

PBS Wisconsin

Madison, WI (Hybrid)

$105K/yr - $117K/yrIn-houseFull-timeDirector/executive5+ years exp.

1 open marketing positions

Managing Director of Marketing Communications

PBS Wisconsin

Madison, WI (Hybrid)

$105K/yr - $117K/yrIn-houseFull-timeDirector/executive5+ years exp.