Responsibilities

• Strategic planning and execution
• Translate ParentsTogether's vision for mission-driven media into a clear, sequenced roadmap with concrete milestones, resourcing, and success metrics.
• Identify and operationalize new audience development and narrative strategies, such as reaching dads through the issues that affect their families, or reaching MAHA-curious parents through coverage of the forces actually shaping kids' health–by translating them into testable plans the team can execute against.
• Partner with the Executive Director on funder conversations related to media strategy, articulating what specific bets require, what they will deliver, and how progress will be measured. Be able to represent our content strategy externally.
• Make clear, evidence-informed decisions about where the team should focus, what to test, and what to scale.
• Team and operational leadership
• Manage and integrate the multiple teams that power our pro-social impact media — content, production, narrative, and storytelling.
• Set clear strategic and editorial direction across these teams, and align their work against shared priorities and goals.
• Coach and develop team leaders across functions; set clear expectations and high standards; provide direct, timely feedback; and support the team's growth as the work evolves.
• Oversee the design of the systems, workflows, and tools that allow these teams to operate efficiently and learn quickly — from ideation through production and distribution to performance analysis.

Requirements

• Have built something. Hands-on leadership experience in a digital media operation where you were accountable for reach and engagement, and you can point to things you created, launched, or rebuilt, not just maintained.
• Fluent in modern digital media. Understand how content performs across social, video, email, SMS, and emerging formats. Expert in vertical video and social formats. Understand the mechanics of organic vs. paid distribution, can run A/B tests, and let data drive decisions quickly.
• Experience growing an audience from 0 to 1 and 1 to 10, with net-new franchises and clear GTM and launch strategies.
• Tech-forward, or an early adopter. Experience using emerging tech tools and platforms to innovate.
• Ability to translate vision into execution. Build the plan, the team, and the systems to get it done.
• Meaningful people management and hiring experience. Able to manage and coach team members directly, provide clear feedback, and foster accountability.
• Ability to lead across functions — content, production, narrative — and align teams around shared goals.

Preferred

• Have built something. You have hands-on leadership experience in a digital media operation where you were accountable for reach and engagement, and you can point to things you created, launched, or rebuilt, not just maintained.
• Are fluent in modern digital media. You understand how content performs across social, video, email, SMS, and emerging formats. You are an expert in vertical video and social formats. You understand the mechanics of organic vs. paid distribution, can run A/B tests, and let data drive decisions quickly. You know what a high-performing content strategy looks like and can coach teams to deliver across social, video, email, SMS, and emerging formats.
• Have an experimental, iterative mindset. You build things, test them, learn fast, and move on. You have a proven track record of growing an audience from 0 to 1 and 1 to 10, and have successfully developed net-new franchises with clear GTM and launch strategies.
• Are tech-forward, or an early adopter. You see how AI is shifting the media industry, and you have a starting thesis about how it can be used to supercharge our work. You have a history of using emerging tech tools and platforms to innovate.
• Are a translator of vision into execution. When given ambitious strategic direction, you instinctively start asking "what would it actually take to do this?" — and then you build the plan, the team, and the systems to get it done.
• Have meaningful people management and hiring experience. You’ve managed and coached team members directly, you give clear feedback, and you create a culture of accountability.
• Are skilled at pointing multiple teams in the same direction. You've led across functions — content, production, narrative — and you know how to align teams around shared goals and build the systems, rituals, and workflows that let them work together smoothly.
• Believe deeply in the breakthrough thesis that issue-driven content can reach non-political, non-news-consuming parents. You're motivated by the craft challenge of making content about the economy, healthcare, education, and kids' safety so good, so emotionally resonant, and so culturally fluent that parents who'd scroll past traditional news will stop and watch.
• Thrive in environments that are evolving. ParentsTogether is in the middle of an exciting strategic moment, and you are energized by ambiguity, change, and the work of helping define what comes next.
• Bring a thoughtful approach to equity in practice, both in the content you help shape and in how you build and lead teams.

Benefits

• Benefits include health insurance (with cost-share for dependents) for employees working > 75% time, three weeks of vacation (plus holidays and the last week of the calendar year off), paid family and sick leave, retirement match after four months on staff, and a FSA account.