Responsibilities

• Strategic planning and execution
• Translate ParentsTogether's vision for mission-driven media into a clear, sequenced roadmap with concrete milestones, resourcing, and success metrics.
• Identify and operationalize new audience development and narrative strategies, such as reaching dads through the issues that affect their families, or reaching MAHA-curious parents through coverage of the forces actually shaping kids' health–by translating them into testable plans the team can execute against.
• Partner with the Executive Director on funder conversations related to media strategy, articulating what specific bets require, what they will deliver, and how progress will be measured. Be able to represent our content strategy externally.
• Make clear, evidence-informed decisions about where the team should focus, what to test, and what to scale.
• Team and operational leadership
• Manage and integrate the multiple teams that power our pro-social impact media — content, production, narrative, and storytelling.
• Set clear strategic and editorial direction across these teams, and align their work against shared priorities and goals.
• Coach and develop team leaders across functions; set clear expectations and high standards; provide direct, timely feedback; and support the team's growth as the work evolves.
• Oversee the design of the systems, workflows, and tools that allow these teams to operate efficiently and learn quickly — from ideation through production and distribution to performance analysis.
• Establish an incubation model that consistently produces, tests, and validates new ideas, generating clear signals about what works and a reliable pipeline of proven concepts.
• Set and hold teams accountable to performance benchmarks that reflect both reach and resonance.
• Cross-functional leadership across the network
• Be part of the connective tissue between our issue-focused content and our lifestyle and entertainment content produced across Motherly and other PT Holdings properties — creating the workflows, touchpoints, and shared processes that allow our narrative priorities to actually make their way into content across the network.
• Partner with the leadership of Motherly and PT Holdings to align on shared narrative priorities and identify opportunities where impact media work and cultural content can amplify each other across the network.
• Work closely with the Executive Director and senior leadership to ensure media execution stays tightly aligned with organizational priorities.
• Identify and resolve gaps in cross-team workflows, communication, or strategic alignment.