Managing Director, Data Strategy, Audience Intelligence & Paid Media at Ankura | District of Columbia, USA

Managing Director, Data Strategy, Audience Intelligence & Paid Media

District of Columbia, USA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 6 months ago

Job Summary

Drive Ankura’s data-driven audience strategy for public affairs, leading cross-channel campaigns and shaping tooling and acquisitions.

Own building the audience strategy and cross-channel targeting framework.
Must-have: Deep experience leading data-driven campaigns across TV, digital, and OOH.
Standout: Leadership of a data and analytics team with vendor and tool strategy.

Job Description

Responsibilities

Build out its audience strategy capability within the Public Affairs and Strategic Communications practice.
Run high-stakes campaigns while also helping shape the data infrastructure, vendor relationships, and methodological standards that will set Ankura apart.
Play a real role in evaluating potential acquisitions as we grow this practice.
Lead targeting and addressable strategy across linear TV, CTV/OTT, digital, out-of-home, and audio, with audience architecture that is grounded in data and can be defended to sophisticated clients.
Design multi-touch, cross-channel contact strategies that optimize for reach, frequency, and message sequencing against hard-to-reach audiences including regulators, policymakers, investors, and institutional stakeholders.
Evaluate and recommend DSP and programmatic infrastructure including The Trade Desk, DV360, and Xandr/Microsoft, based on inventory access, data marketplace capabilities, and measurement support.
Define KPIs and measurement frameworks that tie media performance to real client outcomes such as awareness shift, opinion change, or regulatory engagement.
Build reporting that holds up technically but can be understood by non-technical decision makers, including C-suite and senior government affairs stakeholders.
Leverages deep political acumen to translate demographic and behavioral insights into high-impact targeting strategies, identifying how key voter segments engage across the electoral landscape
Grow and lead the audience strategy and data intelligence team, including hiring, mentorship, and professional development.

Requirements

A degree or advanced degree in statistics, data science, economics, political science with quantitative methods, or a related analytical field.
A career that started in data, analytics, or research and has grown to include media strategy, campaign planning, and client-facing advisory work.
A clear, informed point of view on the audience data and insights vendor landscape, who the credible players are, where the market is heading, and what separates real methodology from marketing spin.
Experience leading or contributing to significant campaigns across multiple channels and geographies.
Comfort advising senior stakeholders, including executives, government affairs leads, and political clients, on data strategy and campaign direction.
Strong grasp of the political landscape and understanding of voter demographics and behaviors

Ankura

Ankura Consulting Group, LLC is an independent global expert services and advisory firm that delivers services and end-to-end solutions to help clients at critical inflection points related to change, risk, disputes, finance, performance, distress, and transformation. The Ankura team consists of more than 1,800 professionals in more than 35 locations globally who are leaders in their respective fields and areas of expertise. Collaborative lateral thinking, hard-earned experience, expertise, and multidisciplinary capabilities drive results and Ankura is unrivaled in its ability to assist clients to Protect, Create, and Recover Value.

Founded in 2014

New York, New York, USA

2.1K employees

ankura.com