Own recruitment marketing content and nurture programs that move talent through events, partnerships, and AI-enabled search, with persona-based messaging and measurable pipeline impact.

• Establish persona frameworks and multi-format content across email, landing pages, webinars, and partner toolkits.
• Own activation of national and local recruitment partnerships, from event promotion to post-event nurture and pipeline reporting.
• Align content with recruiting priorities, collaborate with Employer Brand and HR to drive measurable application lift.