Manager, Social Video Production

New York City, NY (On-site)

$75K/yr – $80K/yrManager4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end social video creation and optimization for ASPCA channels, from on-location filming to editing, asset management, and performance tracking across platforms.

  • Social video production: own storytelling-driven content across collaboration with program, marketing, and creative teams.
  • Content optimization: drive thumbnail/title/caption strategy and platform best practices with measurable engagement insights.
  • Delivery & governance: coordinate cross-functional workflows, manage the YouTube channel, and report performance to stakeholders.

Job Description

Responsibilities

  • Social Multimedia Content Production: Collaborate with program, marketing, external and creative teams to identify storytelling opportunities for social platforms; Partner with the Social Media team to develop multimedia content aligned with channel priorities; Film video content across ASPCA locations; Edit videos using Adobe Premiere and produce motion graphics using After Effects and Photoshop; Maintain and organize multimedia assets for use across the organization.
  • Visual Content Optimization and Tracking: Provide subject matter expertise on video optimization and platform best practices; Develop thumbnails, titles and captions for videos; Monitor and analyze engagement, growth and performance metrics; Track trends and adapt content strategies to align with platform dynamics and audience behavior; Report insights and performance metrics to internal stakeholders.
  • Production Coordination and Communication: Serve as liaison between Multimedia and Social Media teams; Coordinate production workflows, timelines and content goals; Lead content management for ASPCA’s YouTube channel; Participate in cross-functional meetings and communications initiatives.
  • Administrative / Other: Provide regular reporting updates and feedback to supervisor; Participate in departmental meetings and cross-functional collaboration end.

Requirements

  • 4+ years of experience producing multimedia content, with a focus on social video production
  • 2+ years of experience in social video optimization
  • Proficiency in most components of Adobe Creative Suite (at least two: Premiere, After Effects, Photoshop)
  • Proficient in operating video, lighting and audio equipment
  • Proficient in channel management (e.g. TikTok and Youtube)
  • English (required)

Preferred

  • Experience working with animals in professional or volunteer setting (strongly preferred but not required)
  • Experience working in nonprofit or mission-driven organizations (strongly preferred but not required)

Benefits

  • Affordable health coverage, including medical, employer-paid dental and optional vision coverage
  • Flexible time off that includes vacation time, paid personal time, sick time, bereavement time, paid parental leave, and 10 company paid holidays
  • Competitive financial incentives and retirement savings, including a 401(k) plan with employer contributions
  • Robust professional development opportunities, including classes, on-the-job training, coaching and mentorship

ASPCA

The ASPCA (The American Society for the Prevention of Cruelty to Animals) is the first animal welfare organization established in North America and serves as the nation’s leading voice for animals. The organization’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. The ASPCA provides local and national leadership in three key areas: protecting and rescuing animals from crisis, assisting animals in communities and advancing legal protection for animals.The ASPCA was founded by Henry Bergh in 1866 on the belief that animals are entitled to kind and respectful treatment at the hands of humans, and must be protected under the law. Headquartered in New York City, the ASPCA maintains a full-service animal hospital, spay/neuter clinic, rehabilitation center for canine victims of cruelty, kitten nursery and adoption facility. In addition, the ASPCA announced a groundbreaking anti-cruelty partnership with the New York Police Department in 2013, which has resulted in a record-breaking number of arrests and animals’ lives saved. The ASPCA also operates programs and services that extend nationwide, including a Field Investigation and Response team that rescues animal victims of natural and man-made disasters, a fully-subsidized spay/neuter clinic in Los Angeles, a Behavioral Rehabilitation Center for fearful, under-socialized dogs, and a 24-hour, 365-day Animal Poison Control Center that provides pet owners and veterinarians with live, on-call assistance related to toxic products and substances. In 2015, the ASPCA acquired Humane Alliance, the nation’s leading training and education organization focusing on high-quality, high-volume spay/neuter. The ASPCA is a privately funded 501(c)(3) not-for-profit organization supported by more than 2 million animal advocates across the country.

New York, New York, USA
1.4K employees (64 in marketing)