Responsibilities

• Develop, implement & oversee social media strategy and on-platform monetization for a portfolio of large (1M+ Follower) pages across Facebook, Instagram, TikTok and X
• Activate and optimize on-platform revenue surfaces (Reels Play, in-stream video ads, and other monetizable formats), and incorporate video content produced for TV, podcasting and YouTube into the social strategy to drive new revenue
• Maintain expert knowledge of each platform’s monetization policies & best practices while building strong relationships with platform representatives at Meta, TikTok and X.
• Direct creator and production teams on day-to-day content strategy, posting cadence and platform best practices, while assisting with hands-on page management as needed
• Set-up, manage, analyze and scale social content campaigns that encourage greater audience participation & growth across owned channels
• Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement, growth and conversions
• Prepare and deliver regular performance reports across all clients and platforms, conducting deep-dive analysis on what is working, what is underperforming, and where teams should be doubling down
• Manage the execution of paid social campaigns & promotional campaigns, and support the social sales team on the ad ops execution of branded content integrations

Requirements

• Self-motivated with the ability to work independently and on multiple projects & campaigns simultaneously
• 5+ years’ experience managing social media strategy across Facebook, Instagram, TikTok and X for personalities or businesses
• A verifiable track record of successfully growing social reach & revenue across multiple platforms
• Expert-level proficiency with Meta Business Suite, Meta Ads Manager and platform-native analytics, plus working knowledge of cross-platform analytics tools
• The ability to edit video and create graphics for social media platforms is a plus
• An interest in current events and podcast and digital media content
• Pre-existing relationships with relevant social network connections (e.g. platform representatives and partner managers at Meta, TikTok and X) is a nice to have
• Excellent copywriting and proofreading skills

Preferred

• Pre-existing relationships with relevant social network connections (e.g. platform representatives and partner managers at Meta, TikTok and X) is a nice to have
• The ability to edit video and create graphics for social media platforms is a plus

Benefits

• This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.