Responsibilities

• Lead the holistic social strategy across platforms, steering how the brand shows up through content, creators, community, and cultural storytelling.
• Define, evolve, and safeguard the brand’s social identity—voice, tone, visual expression—in close partnership with Creative Studio, Brand, and agency partners.
• Architect and oversee social initiatives from insight to execution—setting objectives, crafting roadmaps, defining KPIs, and ensuring flawless delivery that ladders up to business goals.
• Manage the full social ecosystem: strategic planning, content development, creator programs, production workflows, publishing, and real-time engagement.
• Drive cultural and trend intelligence, identifying emerging behaviors, formats, and creators that position the brand ahead of the curve.
• Lead rapid opportunity assessment and activation, ensuring the brand shows up with relevance, timeliness, and authority in cultural moments.
• Develop always-on content frameworks and culturally resonant campaigns that catalyze conversation and deepen affinity.
• Pilot innovative formats, partnerships, and creative approaches; socialize learnings and elevate the organization’s social craft.
• Champion community engagement strategies that cultivate belonging, mitigate risk, and fuel advocacy—turning audiences into active participants in the brand story.
• Define KPIs, monitor performance, and optimize strategies based on data-driven insights; deliver clear reporting to leadership.
• Manage social budgets and resources, ensuring strategic allocation and ROI.
• Champion community engagement strategies that deepen brand love, mitigate risk, and drive advocacy.
• Optimize content for discoverability and integrate social across digital channels for consistency and reach.
• Lead agency and creator partnerships, setting expectations and ensuring output drives cultural relevance and brand growth.

Requirements

• Bachelors degree in Communications, Business, Marketing, Digital Media, or Public Relations
• 7+ years of marketing experience with at least 5+ with social media strategy experience
• Qualified candidates must be legally authorized to work in the United States without the need for current or future sponsorship for full-time employment
• Position is Full-Time, regular business hours, Monday-Friday
• Office work environment: San Francisco, CA office
• Remote work available once a week after 90-day onboarding period
• Domestic relocation is available

Preferred

• Experience with lifestyle, beauty, CPG, or culturally driven brands.
• Expertise in social platforms and trend fluency—able to turn behaviors and cultural signals into breakthrough creative.
• Proven success building social-first strategies and integrated programs that grow audiences and engagement.
• Strong analytical skills—leveraging data and insights to optimize content and guide decisions.
• Thrives in fast-paced, collaborative environments; adaptable and fosters innovation and creative risk-taking.
• Audience-first mindset—skilled at building authentic communities and keeping the brand culturally relevant.

Benefits

• Subsidized health insurance benefits package
• Competitive vacation + holiday bundle
• Generous retirement match + pre-tax savings options
• Dedicated volunteer time, to be a force for good
• Pioneering events + experiences that build team connection (...ask us about the Packaging Olympics, Bubble Bash, Ping Pong Tournament + more!)
• Access to discounted/free company products