Manager, Social Media at JobsInMass.com | Boston, MA | $79K/yr – $119K/yr

JobsInMass.com

Manager, Social Media

Boston, MA (Hybrid)

$79K/yr – $119K/yrManager4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own multi-brand social strategy and channel leadership, editorial voice, and social moment playbooks to drive growth and community engagement.

Brand ownership: lead strategy and voice across 2–3 brands on IG, TikTok, YouTube, and emerging platforms.
Editorial leadership: set tone for community engagement and rapid trend spotting across owned channels.
Cross-functional alignment: partner with marketing, licensing, creative, and analytics to translate objectives into social activations and measurement.

Job Description

Social Innovation. Actively monitor the platform landscape, emerging creator culture, and competitor activity — bringing forward-looking recommendations and test-and-learn opportunities to the team.
Brand channel ownership. Lead end-to-end social strategy and channel management for 2–3 TGL&E brands across Instagram, TikTok, Facebook, X/Twitter, YouTube, and emerging platforms — owning the voice, look, and feel of each.
Social Editorial lead. Act as the editorial "editor-in-chief" for the brand's voice, identifying micro-trends within minutes and determining if/how the brand should engage. Set the tone and standards for community engagement across owned channels — fostering meaningful fan relationships, monitoring conversations, and escalating when needed.
Big moment strategy. Identify and architect social-first strategies for cultural moments, product launches, tentpole campaigns, and licensing activations — pushing creative boundaries and driving social innovation.
Always-on content production. Oversee and contribute to the development of always-on content calendars — balancing brand storytelling, product messaging, entertainment integration, and platform-native formats.
Global collaboration and scale. Partner with regional teams to adapt influencer and social programs for local markets.
Cross-functional partnership. Serve as the social lead and connector across brand, marketing, licensing, entertainment, creative, and analytics teams — translating business objectives into compelling social executions and ensuring alignment upstream and downstream.
Retail & social commerce. Collaborate with product and merchandising teams to integrate social commerce features (like TikTok Shop or Instagram Shopping) with creator content. Work closely with Digital Marketing, Communications/PR, Legal, and Consumer Insights to ensure alignment, compliance, and accurate measurement.
Mentorship. Partner with and provide guidance to the Associate Social Media Manager — sharing expertise, elevating their work, and modeling excellent creative and strategic judgment.
Analytics and optimization. Own performance reporting for your brands — tracking KPIs, surfacing insights, and using data to sharpen strategy, content decisions, and channel investment.