Manager, Social Media at Greenville Swamp Rabbits | Greenville, SC

Greenville Swamp Rabbits

Manager, Social Media

Greenville, SC (Unknown)

Salary Not AvailableManager3+ years exp

Posted 4 weeks ago

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Job Summary

Own and optimize the team’s social presence across platforms from live game coverage to fan engagement, with a data-driven loop that informs content, voice, and campaigns.

Brand Voice and Narrative: enforce a consistent tone across X, Instagram, Facebook, TikTok, and LinkedIn to maximize fan interaction.
Content and Calendar Ownership: build and maintain a balanced content calendar, coordinating game day content, partner integrations, and team updates.
Analytics and Optimization: track engagement, reach, and growth to refine strategy and improve digital ROI.

Job Description

Responsibilities

The Manager of Social Media will be responsible for maintaining brand consistency of the team across all social media platforms, ensuring a clean, professional, and polished presence while engaging fans to drive interaction and response.
Brand Voice & Strategy: Maintain, grow, and enforce a consistent and engaging brand voice across all social media channels (including but not limited to X/Twitter, Instagram, Facebook, TikTok, and LinkedIn).
Content Calendar Management: Develop, schedule, and maintain a comprehensive creative content calendar ensuring a balanced mix of team news, interactive content, community highlights, sales opportunities, and corporate partner integrations.
Game Day & Event Coverage: Provide live, dynamic coverage of all home games and major team events. Capture and distribute real-time moments, highlights, and behind-the-scenes content to bring our message to engaged fans.
Promotional Campaign Coordination: Partner with the Fan Experience team to digitalize and distribute marketing campaigns about ticket sales, theme nights, merchandise drops, and community relations initiatives.
Creative Content Creation: Collaborate with graphic designer, content creators and video production staff. Independently capture quick-turnaround photo/video assets and ensure visual content is optimized for each specific platform.
Analytics & Reporting: Track, analyze, and report on social media performance metrics (engagement, growth, reach). Use these insights to continually refine strategy and maximize digital ROI.
Community Management: Monitor social channels, interact with fans in the comments and direct messages, and foster an entertaining and informative online community for our fans.

Requirements

1-3 years of experience managing social media platforms, preferably within sports, entertainment, or a fast-paced agency environment.
Deep understanding of current social media landscapes, algorithms, trends, and best practices across all major platforms.
Exceptional copywriting, editing, and storytelling skills with the ability to blend professional brand standards with engaging, fan-friendly humor and tone.
Experience with social media management and scheduling tools. Basic proficiency in the Adobe Creative Suite (Premiere, Photoshop) or mobile editing apps for quick-turn content is highly preferred.
Flexibility: Ability to work a non-traditional schedule, including nights, weekends, and holidays aligned with the team’s game and event schedule.
Strong organizational and collaborative skills to thrive within the fast-paced, high-energy environment of a sports front office.

Nice to Have

Benefits

Greenville Swamp Rabbits

The Greenville Swamp Rabbits play in the ECHL, the premier "AA" hockey league in the world. Swamp Rabbits hockey offers affordable, family fun in beautiful downtown Greenville, SC at the Bon Secours Wellness Arena. Visit our Website for more details!

Greenville, South Carolina, USA

48 employees (17 in marketing)

www.swamprabbits.com