Responsibilities

• The manager provides day-to-day direction of the team executing data-driven social strategy for Exelon and helps drive governance across the Exelon family of companies.
• Develop engaging, strategic, organic and paid social media campaigns informed by internal and industry metrics.
• Provide support for operating companies on governance, best practices, editorial strategy, and content creation and amplification.
• Execute Exelon's social media advertising, overseeing paid social media budget, vendors, and related development funding.
• Support integrated marketing communications programs and reputation management.
• Supervise a diverse team of social media specialists and reporters.
• Collaborate with the content lab, brand and marketing teams, media relations and internal communications to execute a companywide integrated communications strategy.
• Develop and oversee execution of social media communications work related to projects for Exelon and BSC initiatives, and provide counsel on operating company projects, including advertising, digital content, special events, and other vehicles.
• Manage corporate/BSC vendor relationships and budgets for social media communications.
• Provide counsel to Exelon and operating company executives, and oversee creation of reports/presentations used to guide internal social media strategy

Requirements

• Four-year degree in Communications, Digital Communications, Journalism or related field
• Minimum 10 years general communications, with at least 6 years in digital/social media communications
• Excellent verbal communication, writing, editing, and presentation skills
• Strong interpersonal communication and management skills
• A high level of self-motivation and independence will be critical, as will strategic thinking and organizational sensitivity
• Excellent follow through capability; demands high level of performance from self and others
• Exceptional creativity, innovation and strategic thinking
• Experience with managing social media, video, and other digital platforms
• Demonstrated experience managing and or executing paid and organic social media campaigns
• Experience managing vendors and budgets
• Demonstrated managerial experience skills
• Knowledge of layout/design principles
• Ability to interact with all levels of staff, including senior executives

Preferred

• Masters degree in Digital or Integrated Marketing Communications or MBA
• Strong relationships with marquee social media platforms used by Exelon

Benefits

• Medical, dental and vision insurance
• Life and disability insurance
• Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leave
• Employee Assistance Program and resources for mental and emotional support
• Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement
• Referral bonus program
• And much more