Responsibilities

• Own the daily scheduling and publishing of content across all platforms (Instagram, TikTok, Facebook, X, YouTube, LinkedIn) utilizing Agorapulse.
• Act as the final line of defense for the DWP brand. Proofread all captions, verify all links, and ensure all assets are optimized for their specific platform before they go live.
• Draft engaging, on-brand captions that resonate with the unique 'vibe' of each festival, ensuring alignment with the creative direction provided by the Senior Manager.
• Assist in the ideation and basic editing of TikToks and Reels, staying current on trending sounds and formats that can be adapted for our audiences.
• Manage the administrative backend of our creator programs using Grin. Track deliverables, organize contracts, and ensure influencers have the assets they need to promote our events effectively.
• Process and file vendor invoices and influencer payments, ensuring accurate documentation and timely submission to the accounting team.
• Assist the Artist Marketing Coordinator in tracking artist posts and ensuring DWP social channels are engaging with talent to maximize cross-promotional reach.
• Lead the frontline engagement across all platforms. Respond to comments and DMs in a way that feels authentic, helpful, and brand-aligned.
• Proactively identify opportunities to 'surprise and delight' fans through social interactions, turning casual attendees into lifelong advocates.
• Flag emerging fan concerns or viral positive moments to the Senior Manager in real-time, especially during high-velocity announcement windows.

Requirements

• 4+ years of experience in community management, social media, fan engagement, or grassroots marketing — ideally within music, entertainment, or lifestyle brands.
• Deep understanding of music festival culture, online fan communities, and social behavior.
• Excellent written communication and social listening skills with an authentic, conversational tone.
• Experience engaging across multiple platforms (Instagram, TikTok, X, Facebook Groups, Discord, Reddit, etc.) and using community/social tools (e.g., Sprout, Hootsuite).
• Comfortable representing a brand both online and in-person — from comment threads to fan meetups.
• Highly organized self-starter who thrives in fast-paced, real-time environments.
• Willingness to travel to festival markets and work non-traditional hours during event seasons.
• Based in Nashville (this position is based in Nashville)
• Hybrid working schedule, 4 days in office.
• Familiarity with Agorapulse for publishing, Grin for creator programs, Tradable Bits for landing pages, Pinpoint for reporting

Benefits

• unlimited PTO
• medical/dental/vision/401k benefits