Own the governance and risk management of social media across multiple brands, driving compliant, on-brand engagement and timely responses.

• Governance & SOPs: Lead standard operating procedures for engagement, posting, and response management across all platforms.
• Content control: Maintain visibility over published and scheduled content and ensure alignment with campaigns and product launches.
• Legal & compliance: Oversee regulatory and compliance reviews, coordinating with Legal, Marketing, and Consumer Relations for approvals.
• Cross-functional coordination: Manage content calendars, scheduling, and posting cadence across brands and coordinate with agencies.
• Real-time monitoring: Oversee monitoring of brand mentions, inquiries, and trends; classify sentiment and escalate high-risk issues as needed.