Manager, Social Media

New York City, NY (Unknown)

$80K/yr – $110K/yrManager5+ years expFull time

Posted 3 days ago

Job Summary

Own and grow the agency's social media function by shaping strategy, content pillars, and a fan-facing voice, while driving cross-functional collaboration, producing and curating content, and tracking performance across key channels.

  • Own strategy and KPIs
  • Lead cross-functional collaboration and content production

Job Description

Responsibilities

  • Own social media strategy end-to-end, driving alignment and accountability across departments and stakeholders
  • Develop tailored messaging and content approaches for the agency's varied audiences, including recruiting prospects and families, fans, media/industry contacts, and niche credibility-driven communities
  • Shape and evolve the agency's channel structure to ensure the right content reaches the right audience effectively
  • Build and grow a dedicated fan-facing channel, developing content and a distinct voice that deepens fan connection to the agency and its athletes
  • Build a structured content system, including defined content pillars, a centralized editorial calendar, and creative production capabilities (video, design, editing)
  • Plan and execute content around major industry moments and recurring seasonal events, as well as ongoing always-on storytelling
  • Capture video & still photography,
  • create & edit user-generated content, and post to social channels using production & social platform best practices
  • Community management of multiple social platforms with a focus on increasing following & engagement
  • Identify resourcing needs and help scale the team over time as the function grows

Requirements

  • 5+ years of social media management experience, ideally in sports, entertainment, or agency environments
  • Experience managing multiple brand voices or audience segments simultaneously
  • Strong content creation and production skills, with comfort operating hands-on as well as strategically
  • Excellent collaboration and communication skills, with the ability to align stakeholders across departments
  • Analytical mindset with experience using performance data to inform decisions
  • Passion for sports and familiarity with the athlete representation or sports agency landscape a plus

Benefits

  • Medical, Dental, Vision & Life Insurance
  • 401k Retirement Plan
  • Cell Phone Reimbursement
  • Flexible PTO
  • Exposure to the highest levels of professional sports and a front-row seat working alongside elite NFL athletes, coaches, and front office executives
Athletes First logo

Athletes First

4.8 Glassdoor

Athletes First is a full-service athlete management firm that has been representing elite NFL players since its inception in 2001. Based in Southern California, with satellite offices in New York City, NY, Gainesville, FL, Austin, TX, Louisville, KY, Atlanta, GA and Madison, WI, Athletes First is a staple in the sports representation business. Over the years, we've created a culture that's built around the two key components of our industry: exude extreme power while remaining intimately personal.Athletes First has strategically grown its practice with the most widely experienced agent team in the industry. Composed of forward thinkers, trained attorneys and master negotiators, our agents hold Bachelor's, Master's and Law Degrees from some of the most prestigious Universities across the United States.Our mission is simple: Do the right things, with the right people, for the right reasons.

Founded in 2001
Laguna Hills, California, USA
151 employees (47 in marketing)
93% recommend to a friend

Salaries

Posted range

$80K/yr – $110K/yr

Taken straight from the job posting.

The middle of this range ($95K) is 19% above the median base salary for Social Media Manager roles in the United States ($80K).

Social Media Manager median pay in the United States

$82K/yr

Most pay falls between $70K and $98K. Based on 603 salaries.

See all Athletes First salaries

Marketing Team

Marketing Team Size
42 (28% of company)
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 3 years ago

Funding History

  • Feb 2023
    Private Equity
  • May 2015
    Series Unknown

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
29.4%
Direct
51.2%
Referral
6.5%
Social
11.9%
Paid
0.9%

Headcount Trend

Current headcount: ~151

News about Athletes First

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Manager, Social Media

Athletes First · New York City, NY · Unknown