Manager, Social Marketing at 2K | Novato, CA | $100K/yr – $148K/yr

Manager, Social Marketing

Novato, CA (Hybrid)

$100K/yr – $148K/yrSenior Level4+ years expFull time

Posted 6 months ago

Job Summary

Lead global social marketing for live-service games, owning strategy, cross-functional collaboration, and performance reporting.

Must-have: 4–6+ years as a Global Social Marketing leader in live-service games
Deep platform knowledge (Twitch/YouTube/Discord/TikTok/Reddit/Steam) and strong cross-functional leadership

Job Description

Responsibilities

Serve as the social marketing expert, collaborating with cross-functional teams to prioritize and streamline efforts, while managing expectations, timelines, and needs of the team to execute social marketing workstreams and campaigns.
Collaborate in the development of our social marketing strategy with the Sr. Manager, Global Social Marketing.
Develop and execute social marketing campaigns from audience insights that align with our identified target audiences.
Develop social engagement and growth performance metrics, providing in-depth performance analysis and consistent reporting on campaign performance, channel engagement and player sentiment.
Steer creative ideation and social content development needed to launch best-in-class campaigns.
Collaborate with cross-functional publishing partners (Brand Marketing, Community Management, Creator/Influencer Marketing, Product Management, Insights & Analytics) in defining social marketing strategies and campaigns.
Regularly partner, present, and report to key stakeholders on social marketing strategies, plans, findings, results, and recommendations that influence product and marketing roadmaps in service of our players.

Requirements

A proven track record (4-6+ years) as a Global Social Marketing leader in live service games.
An expert in social marketing, skilled at crafting integrated social marketing strategies across channels and touchpoints.
Deep understanding of community & social media platform nuances globally (especially Twitch, YouTube, Discord, TikTok, Reddit, Steam and other gaming platforms).
Strong knowledge and proficiency with social marketing and reporting tools, with a keen sense of what, why, and how metrics need to be delivered on.
Excellent written and interpersonal communication skills, with the ability to build long-term relationships with internal and external stakeholders.
Powerful presentation skills with the ability to create compelling presentations to support strategy and thinking, as well as present to both peers, reports, and company leadership.
Strong team management skills and cross-functional leadership competency, with an understanding of a matrixed organization and how to navigate.
A strong leader who can make critical decisions quickly, while taking a measured approach to risk, and be willing to have the hard conversations when needed.
Flexibility and the ability to pivot directions when needed.
Good taste in content and an eye for which social marketing approaches will move the needle.
Extensive knowledge of a wide array of gaming genres and communities.
Must have strong cross-functional collaboration and project management skills.

Preferred

The ideal candidate will be a gaming enthusiast with a passion for the Civilization and XCOM franchises

Benefits

total compensation package may include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits

2K

4.3 Glassdoor

At 2K, we create unforgettable games that turn players into fanatics. Since 2005, we’ve delivered iconic experiences across PC, console, and mobile for millions of players around the world.2K is home to many talented development studios, including 31st Union, Cat Daddy Games, Cloud Chamber, Firaxis Games, Gearbox Software, Hangar 13, HB Studios and Visual Concepts. 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K; renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin®️ as well as the critically and commercially acclaimed PGA TOUR®️ 2K.Our people are the heartbeat of 2K. We foster a culture where everyone is empowered to come as they are, think boldly, and do their best work - together. 2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).For more information, please visit 2k.com.

Founded in 2005

Novato, California, USA

2.8K employees (1,029 in marketing)

www.2k.com

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