Responsibilities

• Help define the organic social strategy for Primary and Specialty Care brands and input into translation of brand narratives into platform-native content and series.
• Help build and maintain a channel-by-channel editorial calendar (quarterly and monthly) aligned to campaigns, corporate moments, data and regulatory milestones, and product needs; integrate tagging and UTMs.
• Assist in the editorial process end to end: help brief, develop, adapt, and optimize organic posts and lightweight social extensions; enforce tone of voice and style guides.
• Support data and milestone moments through social, helping shape the communications approach and developing supporting content for owned corporate channels.
• Coordinate influencer and partner content where relevant, ensuring taxonomy, job-code tracking, and preview/QA workflows with agencies.
• Drive test-and-learns across formats (short video, carousels, polls) and platform features; capture learnings into playbooks.
• Own and govern response guidelines and escalation paths; partner with moderation vendors to manage open commenting and AE/issue response.
• Set SLA-based listening, triage, and response standards; oversee sentiment tracking and topic tagging to inform content and stakeholder updates.
• Help manage issues and rapid-response communications, developing materials and securing approvals as needed.
• Help maintain a fit-for-purpose measurement framework and KPIs (reach, engagement rate, saves/shares, negative feedback, response SLAs, follower quality, site traffic/HVA); publish monthly readouts and quarterly deep dives.

Requirements

• Applicant must have a bachelor's degree with at least 4 years of experience in social media/community management, product communications, or corporate social; healthcare experience preferred.; OR a master's degree with at least 2 years of experience; OR a PhD with 0+ years of experience; OR as associate's degree with 8 years of experience; OR a high school diploma (or equivalent) and 10 years of relevant experience
• Track record building brand communities and editorial operations at scale, as well as organizational skills and attention to detail.
• Fluency with enterprise social tools (e.g., Sprinklr), listening/monitoring, and analytics; strong stakeholder and agency management.
• Deep familiarity with medical/legal/regulatory review processes and content life-cycle management (approvals, expirations).
• Excellent written, oral, communication skills and interpersonal skills.
• Ability to develop, implement and measure success of platforms.
• Ability to work effectively across functions and levels across highly matrixed organization and manage multiple projects against tight deadlines.
• Self-starter, able to work independently as well as with teams.

Benefits

• We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
• Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.