Manager, Social & Emerging Platforms

Responsibilities

• Strategic Vision & Commercial Ownership
• Centralize Social Strategy: Serve as the primary, authoritative voice of social as a cross-MMS function across both Custom Content and Brand Advertising.
• Product & Pricing Strategy: Partner with Product Strategy to design, price, and package scalable social products, custom content offerings, and paid distribution models that reflect competitive publisher benchmarks.
• Early-Stage Pre-Sale Ideation: Re-establish early seat-at-the-table involvement in high-value pre-sale pitch workflows, shaping core strategic frameworks and creative directions from inception.
• Cross-Departmental Enablement: Develop internal education, standards, and training to enable sales, planning, and editorial teams, driving revenue growth and reducing execution friction.
• Omnichannel Creative Direction: Lead high-level creative direction for social-first campaigns while expanding traditional Creative Director duties across broader media formats where new platforms and social and LLM optimization are critical – expected to be a greater number of campaigns.
• Emerging Content Platforms: Continuously evaluate and test new platforms, content formats, and media consumption habits to keep the studio at the forefront of digital culture and audience behavior.
• Paid & Organic Alignment: Oversee paid social strategies and organic content outputs, ensuring campaign creative aligns with platform-native behaviors and delivery algorithms.
• Team Supervision: Working with your manager, direct and manage dedicated execution resources, including Full-Time Paid Social Strategists and Social Writer, delegating day-to-day tactical output to focus on higher-level strategic expansion.
• Workflow Optimization: Establish formalized team structures and operational workflows that eliminate organizational ambiguity and streamline production between internal creative, sales, and product teams.

Requirements

• Experience: 7+ years of progressive experience in digital strategy, social media leadership, or creative strategy within a media publisher, agency, or content studio environment.
• Strategic & Commercial Acumen: Proven track record of developing market-ready digital/social products, establishing pricing strategy, and shaping pre-sale pitches that win commercial business.
• Creative Scope: Strong portfolio of creative direction spanning short-form social, native video, platform-first strategy, and cross-platform extensions (e.g., experiential, events, hosting).
• Team Management: Experience delegating execution to direct reports or specialized strategists (paid and creative) while maintaining quality control and high-level client delivery.
• Cross-Functional Influence: Ability to navigate complex, matrixed media organizations, build consensus across product/editorial/sales teams, and establish formal operational ownership.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle Programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program