Responsibilities

• Social Media & Content Strategy
• Drive audience growth and engagement across key channels (LinkedIn, Instagram, TikTok, YouTube) by establishing and continually optimizing corporate social strategy.
• Lead end-to-end original campaigns that balance always-on content, real-time activations, and tentpole corporate storytelling initiatives.
• Steer high-impact video initiatives with internal teams and external creative vendors to humanize key business priorities.
• Direct creator and influencer partnerships from brief through talent vetting and campaign execution in tandem with the Digital Media Specialist.
• Ensure editorial quality, brand consistency, and accuracy across all corporate social channels.
• Amplify brand narrative through strategic alliances with external partner organizations, publishers, and platforms.
• Guide global social teams on platform shifts, algorithm changes, and channel efficiency best practices.
• Website & Digital Stewardship (colgatepalmolive.com)
• Oversee the corporate website to maintain high-performing digital standards, robust editorial governance, and operational excellence.

Requirements

• Minimum of Bachelor’s Degree
• At least 6 years of professional experience building and managing content strategies or campaigns from the ground up

Preferred

• Platform Expertise: Deep fluency in LinkedIn, Instagram, TikTok and YouTube (including native video and editorial nuances)
• Digital & Search Strategy: Expert working knowledge of SEO, AEO/LLM search behavior, and supporting content structures
• Content Production & Management: Proven experience in editorial production, digital best practices, podcast/episodic video, and brokering content partnerships.
• Operations & Tools: Hands-on experience with social listening (e.g., Meltwater, Emplifi), analytics, project management platforms (e.g., Monday.com), and Google Workspace/Microsoft Office.
• AI & Emerging Tech: Practical fluency with generative AI for content development, research, and analysis, with strong judgment on ethical and effective application.
• Stakeholder & Vendor Relations: Success managing agencies, production partners, and creator talent (including budgets, compliance, and FTC disclosure); comfort counseling senior executives.
• Reputation Management: Familiarity with corporate reputation, sustainability, purpose communications, and crisis/issues management.

Benefits

• Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.