Manager, Social & Content Cotton On USA at Cotton On | Los Angeles, CA | $100K/yr – $120K/yr

Manager, Social & Content Cotton On USA

Los Angeles, CA

$100K/yr – $120K/yrSenior Level7+ years expFull time

Posted 1 month ago

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Job Summary

Own the US social content engine for Cotton On, turning trends and creator talent into brand storytelling that drives engagement and product impact.

Channel ownership: manage TikTok and Instagram day to day and react to trends and cultural moments.
Creative direction: set tone, cadence, storytelling standards, and ensure native platform execution.
Creator & cross-functional: build an internal creator pipeline, line up freelancers, and align with paid and influencer teams to amplify winners.

Job Description

Responsibilities

Own the channels
Own and manage Cotton On's US social channels day to day across TikTok, Instagram, and emerging platforms, including posting, scheduling, community response, and real-time reactive content.
Lead the creative direction of the US feed: tone of voice, platform behaviour , content cadence, storytelling standards, and what the brand sounds like when it shows up.
Brief, review, and approve content across short-form video, stills, stories, and reactive formats, making sure everything is native to the platform and right for the brand.
Stay genuinely plugged into what's breaking through in the feed (trends, sounds, formats, cultural moments) and move fast when something matters.
Develop a social content system that balances trend responsiveness with a consistent brand point of view.
Build an EGC-led creator pipeline by identifying store associates in key US markets with on-camera presence and strong social instincts, turning real Cotton On people into credible brand storytellers.
Support freelance and contract production resources as the function scales.
Manage content across Women's, Body, and Men's. Kids is its own team with its own manager.
Identify organic content with paid potential and partner with the paid media team to package winners for amplification, quickly and with clear creative context.
Track performance and translate insights into sharper briefs, stronger creative decisions, and better cross-functional alignment.
Use platform analytics and creative performance tools to drive decisions, not just document them.
Partner with the Influencer & Creator Partnerships team so brand content and creator content feel like one world, not separate programmes .
Work with the global AUS team to adapt campaign direction and assets for the US customer and US platform behaviour .
Receive brand briefs from the Head of Marketing and turn them into content plans that actually land on the feed.

Requirements

Have 5 to 7 years across social media, content, or digital marketing, including time in-house or at a strong agency with fashion, beauty, lifestyle, or youth-focused brands.
Have a track record of social content that has moved product, driven sign-ups, and delivered clear outcomes.
Managed creators, editors, coordinators, or freelancers and know how to give feedback that makes the work better.
Bring strong aesthetic judgment that feels polished, energetic, product-forward, and culturally aware without trying too hard.
Are Decisive under pressure and adjust plans fast when platform behaviour or culture shifts.
Are comfortable in analytics and reporting tools and naturally turn numbers into actions, not just recaps
PHYSICAL REQUIREMENTS: Ability to stand, walk, lift, carry, push, or pull up to 50 lbs.
PHYSICAL REQUIREMENTS: Ability to travel as needed (up to 20%)
PHYSICAL REQUIREMENTS: Comfortable moving equipment, product, or props as needed for shoots.