Responsibilities

• Build the full-site digital promotional strategy across major events, seasonal moments, markdowns, and ongoing promotional activity for US and Canada.
• Translate financial targets and business performance into actionable digital strategies, identifying opportunities across traffic, conversion, AUR, demand, product mix, and promotional tiers.
• Develop creative customer pathways and merchandising strategies that connect customers to the right offer, product, and destination based on intent and promotional tier.
• Partner with Planning, Analytics, Merchandising, and Marketing to evaluate promotional performance, identify risks and opportunities, and recommend actions to improve financial outcomes.
• Own the digital promotional calendar and event architecture, ensuring clear strategy and alignment across Site, App, Marketing vehicles, and cross-functional partners.
• Define the site hierarchy and merchandising approach for key promotional events, including Homepage, navigation, landing experiences, PLPs, PDPs, and promotional messaging.
• Lead promotional merchandising for major brand events and develop contingency strategies when performance is above or below expectations.
• Establish a strong test-and-learn agenda, using event and customer learnings to continually evolve promotional strategy and improve conversion.
• Guide Creative and Brand partners on promotional storytelling, asset requirements, and digital customer needs.
• Lead site readiness and QA to ensure flawless execution across promotional launches and changes.

Requirements

• 7+ years of ecommerce, digital merchandising, merchandising, or related experience, with strong experience in promotional and commercial strategy.
• Strong financial and analytical acumen, with demonstrated ability to translate business performance into customer-facing actions.
• Proven ability to develop promotional strategies that drive conversion, demand, and profitable growth, not simply execute predetermined offers.
• Strong understanding of digital customer journeys, merchandising, pricing/promotion, and site experience.
• Demonstrated ability to lead high-impact seasonal events and complex cross-functional workflows.
• Ability to move fluidly between strategy and execution, from identifying an opportunity to ensuring the final customer experience is delivered flawlessly.
• Strong executive communication, prioritization, and stakeholder-management skills.
• Experience leading and developing teams.

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.
• See more of the benefits we offer.