Manager, Shop & Buy Website

Responsibilities

• Lead the translation of Product, Brand, Integrated Services, and business priorities into integrated digital marketing strategies and campaigns that deliver measurable results across Ford’s Tier 1 consumer web experiences.
• Serve as the senior cross-functional lead across Product, Brand Marketing, Integrated Services, Global Digital, Media Communications, Global Media & Partnerships, Analytics & Data, User Experience, and agency partners to align website strategy, messaging, and execution.
• Own campaign planning and go-to-market execution for major launches, product enhancements, promotional moments, incentives, and targeted audience initiatives, ensuring high-visibility programs are coordinated across owned and paid media.
• Direct agency creative teams in translating Ford’s brand and product stories into clear, compelling Tier 1 digital assets that drive consideration, engagement, and conversion.
• Lead content strategy specialists in managing vehicle and feature content informed by consumer needs, behaviors, audience requirements, and shopping-journey insights.
• Partner with Analytics and Data teams to advance test-and-learn plans across vehicle homepages and feature pages, using performance insights to shape optimization and personalization recommendations.
• Translate complex program, offer, and audience data into accurate, consumer-friendly messaging, while establishing clear briefs and streamlined inputs that enable agency partners to execute efficiently.
• Apply agentic and generative AI tools to enhance content development, improve workflow efficiency, and support more personalized digital experiences.
• Monitor competitors, emerging consumer behaviors, and industry best practices, and regularly translate digital marketing learnings into actionable recommendations for Ford leadership and partner teams.
• Own day-to-day core website operations, maintaining alignment in tone, messaging, governance, and delivery through agency leadership and cross-functional collaboration.

Requirements

• Bachelor’s degree in marketing, communications, or a related field required.
• Minimum of 10 years of professional experience in automotive, brand marketing, digital marketing, or a related field.
• At least 10 years of progressively responsible digital experience, including leadership of complex, cross-functional initiatives.
• Strong knowledge of advertising technology, search engine optimization (SEO), AI optimization and generative engine optimization (AIO/GEO), and web technologies and platforms, including Adobe Marketing Cloud (AEM, AAM, Analytics, and Target) and Salesforce.
• Experience advancing an integrated Content Supply Chain through agentic and generative AI, rendering, visualization, 2D drawing, image-editing, and manufacturing tools to accelerate scalable content creation, optimization, personalization, and delivery.
• Demonstrated leadership in setting direction, mobilizing cross-functional teams, and enabling the execution and measurement of large-scale consumer engagement and marketing initiatives.
• Strong program and project leadership skills, with the ability to establish clear priorities, governance, and ways of working that empower teams and agency partners to deliver high-quality work efficiently.
• Proven ability to interpret complex business, customer, and performance data; identify meaningful patterns and actionable insights; and translate findings into clear strategic recommendations that guide marketing decisions and business outcomes.
• Exceptional storyteller with the ability to synthesize data, insights, and business context into compelling narratives and executive-ready presentations that align agency partners, influence Ford leadership, and drive action.
• Visa sponsorship is not available for this position.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.