Responsibilities

• Co-lead Tiffany & Co.’s global SEO/GEO strategy and roadmap in partnership with the Manager, Global SEO & GEO — Technical Strategy.
• Serve as the primary SEO/GEO partner to cite content, eMerchandising, global brand & product marketing, and regional teams; supporting campaigns, launches, seasonal moments, and evergreen growth opportunities.
• Act as a regional point of contact for SEO/GEO strategy, optimization, reporting, and localization support, helping markets adapt global direction to local needs.
• Lead content-focused SEO/GEO initiatives across Tiffany.com, ensuring content is optimized for discoverability, engagement, and conversion.
• Develop search- and GEO-informed content strategies grounded in keyword research, prompt/topic analysis, customer intent, competitive insights, and performance data.
• Guide on-page optimization best practices, including metadata, headings, copy structure, internal linking, taxonomy input, and content formatting that supports both search engines and AI answer engines.
• Partner with cross-functional teams to ensure campaign, editorial, category, and product content is optimized for traditional search and generative discovery.
• Assess the GEO landscape at both the macro and micro level, identifying trends, visibility gaps, and content opportunities across AI-driven discovery environments.
• Drive tiffany.com GEO content optimizations and surface actionable insights to cross-functional partners responsible for earned channels. This role does not own execution within those channels, but is responsible for informing global and regional strategy, approach, and priorities.
• Support holistic search opportunities by partner with the global performance marketing manager to identify synergies and areas of alignment across SEO, SEM, product feed optimization, and broader performance content initiatives.

Requirements

• 6+ years of experience in SEO, content strategy, organic growth, or digital marketing, ideally within a global ecommerce, luxury, or premium retail environment.
• Deep SEO content expertise, on-page optimization, search intent, content planning, and performance-driven content strategy.
• Strong working knowledge of technical SEO fundamentals and how technical foundations influence content visibility and discoverability.
• Demonstrated experience partnering with marketing, content, merchandising, analytics, and cross-functional business teams in a matrixed organization.
• Experience supporting global programs while adapting strategy and recommendations to regional or local market needs.
• Strong analytical skills, with experience using reporting, research, and performance insights to shape strategy and measure impact.
• Experience delivering clear, executive-level reporting and recommendations to a range of stakeholders.
• Familiarity with GEO, AI search, and emerging answer engine ecosystems.
• Proficiency with SEO and analytics tools such as Google Analytics and/or Adobe Analytics, Google Search Console, BrightEdge, Conductor, SEMrush, Screaming Frog, Botify, OnCrawl, BlueFish, Profound, or similar enterprise platforms.

Preferred

• Experience in luxury, fashion, beauty, or other premium consumer categories.
• Experience supporting international SEO across multi-market, multi-lingual environments.
• Experience with product feed optimization and related platforms such as Google Merchant Center.
• Experience building dashboards and reporting views in Power BI or similar visualization tools.
• Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field.