Responsibilities

• 1. Generative Engine Optimization (GEO) • Lead French Florist’s overarching GEO initiatives and presence across next-generation AI platforms.
• • Formulate frameworks that elevate brand prominence, accuracy, and domain authority within AI engines.
• • Track performance and presence across Google AI Overviews, ChatGPT, Perplexity, and new discovery channels.
• • Uncover strategic avenues to boost citation rates, brand mentions, recommendation frequency, and AI market share.
• • Embed GEO best practices across site copy, landing pages, schema markup, and associated digital touchpoints.
• • Analyze shifting trends within generative search to convert fresh insights into high-impact growth execution.
• • Leverage specialized AI search platforms and analytics software to track visibility and guide ongoing tactical refinements.
• 2. SEO & Organic Brand Visibility Growth • Spearhead comprehensive search engine optimization strategy and long-term expansion roadmaps.
• • Perform deep-dive evaluations of keywords, consumer search intent, rival positioning, and high-value growth avenues.
• • Enhance digital touchpoints across corporate web assets and localized store presence.

Requirements

• Experience: Minimum of 5+ years of hands-on experience in SEO, organic growth, digital marketing, website optimization, or a related field.
• GEO Experience: Demonstrated hands-on experience with Generative Engine Optimization (GEO) and AI-powered search, including platforms such as Google AI Overviews, ChatGPT, and Perplexity.
• Industry Background (Must Have): Experience working with omnichannel brands with multiple physical store presence and DTC.
• Business Model Experience (Highly Preferred): Experience supporting a franchise, dealer network, or other highly distributed multi-unit business model, with an understanding of the complexities of managing local SEO, listings, and reputation at scale.
• Technical Proficiency: Strong working knowledge of SEO tools such as Ahrefs, Semrush, and Screaming Frog; CRO and experimentation platforms; web analytics and tracking platforms including GA4, Google Tag Manager, and Google Search Console; and foundational HTML, CSS, and structured data/schema.
• Communication: Exceptional written and verbal communication skills, with the ability to clearly articulate digital strategies, technical concepts, recommendations, and performance insights to both cross-functional teams and franchise owners.

Benefits

• Paid Time Off, Paid Holidays, Professional Development Stipend