Manager, SEO and Digital Experience at Evidence In Motion (EIM) | Louisville, KY

Evidence In Motion (EIM)

Manager, SEO and Digital Experience

Louisville, KY (Remote)

Salary Not AvailableManager7+ years expFull time

Posted 4 months ago

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Job Summary

SEO leader at Evidence In Motion, guiding enterprise SEO, UX/CRO, and data-informed decisions across marketing and product domains. Partners with analytics, content, and development teams to align SEO with goals and measure impact. Brings multi-unit leadership and a strong technical foundation to drive discoverability and conversions.

Job Description

Responsibilities

Own and evolve EIM’s enterprise SEO strategy across all business units and web properties
Direct SEO planning across technical SEO, on-page optimization, content enablement, and authority building
Lead the SEO strategy, setting priorities, standards, and success metrics
Ensure SEO strategies align with product priorities, enrollment goals, and market demand
Monitor algorithm changes, industry trends, and competitive landscape to proactively adjust strategy
Own UX and conversion rate optimization (CRO) strategy across EIM web experiences
Identify and prioritize UX improvements that enhance clarity, usability, and conversion
Partner with Analytics to define hypotheses, testing plans, and success metrics
Ensure user experience decisions are data-informed and aligned with student and partner needs
Provide strategic direction and prioritization for web development efforts across marketing properties

Requirements

Bachelor’s degree in Marketing, Business, Computer Science, or related field, or equivalent experience
7+ years of experience in SEO, digital experience, growth, or performance marketing roles
Proven experience leading SEO strategy across multiple products or business units
Strong understanding of technical SEO, content optimization, UX, and CRO principles
Experience managing both individual contributors and people managers
Familiarity with CMS platforms (e.g., WordPress, Webflow) and web development workflows
Strong analytical mindset with experience partnering with analytics teams
Excellent communication and cross-functional collaboration skills
Ability to balance strategic leadership with hands-on guidance
Experience in higher education, healthcare, or regulated environments is a plus

Evidence In Motion (EIM)

3.2 Glassdoor

Evidence In Motion (EIM) is a health care learning solutions company dedicated to reimagining education that transforms every community. We offer specialty certifications, post-professional programs and continuing education courses. EIM also partners with leading higher education institutions to provide accelerated graduate programs in health care. EIM is reimagining health care education through hybrid learning, which integrates evidence-based practice, top faculty from across the country, and a leading curriculum that combines online learning and collaboration with intensive hands-on lab experiences. We believe that our reimagined health care education model increases access, reduces student debt and improves outcomes.

Founded in 2004

San Antonio, Texas, USA

295 employees (31 in marketing)

eimhealth.com

50% recommend to a friend

59% CEO approval