Responsibilities

• Optimize and refresh existing jll.com content for search and AI visibility in alignment with our SEO/GEO strategy.
• Write shortform copy for jll.com where needed, including, but not limited to headers, summaries, metadata and FAQs.
• Identify content gaps and cannibalization across jll.com and support authors across our Content, Business Lines and Field Marketing teams to get missing content added to editorial content calendars.
• Advise marketing teams across functions on how to develop content for visibility, whether that content lives on jll.com, or not.
• Work with our SEO/GEO strategy lead and technical delivery partners to make sure content reflects technical requirements, flagging and fixing content-side issues as needed.
• Monitor content performance and perform quarterly audits to identify content decay and optimization, consolidation and pruning actions to optimize crawl budget and maintain content health.
• Partner with Social media, Communications and Paid Media teams on content opportunities and ensure new content on jll.com is amplified at publication.

Requirements

• Bachelor's degree in journalism, communications, marketing, business, or related field.
• 5+ years’ experience in SEO and writing and optimizing content for the web (including optimization of media and image alt text), with a track record of organic search andAI visibility performance gains
• Self-starter who is comfortable navigating large matrixed organizations
• A passion for SEO/GEO/AEO and how content gets crawled, indexed and retrieved by search engines and AI systems, staying up to date with latest SEO/AI search research and impacts of algorithm and model updates.
• Experience analyzing content performance (organic and AI traffic, engagement) and translating findings into a clear story that drives content decisions.
• Experience partnering and educating editorial/brand/content teams to adopt content best practices to meet SEO/GEO requirements and brand standards before publishing.
• Experience partnering with business-line or cross-functional stakeholders to refine content for a global corporate website.
• Familiarity with E-E-A-T principles when creating and optimizing content for YMYL categories
• Working knowledge of SEO and content analysis platforms (e.g., BrightEdge, Ahrefs, Google Search Console, Bing Webmaster Tools, Screaming Frog).
• Familiarity with CMS platforms like Adobe Experience Manager (AEM)

Benefits

• - 401(k) plan with matching company contributions
• - Comprehensive Medical, Dental & Vision Care
• - Paid parental leave at 100% of salary
• - Paid Time Off and Company Holidays
• - Early access to earned wages through Daily Pay