Manager (Senior Account Executive), Technology

San Francisco, CA (Hybrid)

$69K/yr – $90K/yrManager3+ years expFull time

Posted 2 weeks ago

Job Summary

Own media led technology PR programs from strategy to execution, shaping stories and building media relationships for enterprise and B2B tech, while mentoring teams and driving growth across existing and new accounts.

  • Lead earned media for large enterprise and B2B tech brands.
  • Coordinate cross-team programs and secure high-impact coverage.

Job Description

Responsibilities

  • Lead with earned media. Develop and secure compelling coverage for enterprise and B2B technology brands, and proactively create opportunities across trade, vertical, business and financial, technology, broadcast, and national and local outlets.
  • Support the account. Manage multiple programs and workstreams, coordinating between the agency and client teams on planning, timelines, reporting, and measurement.
  • Shape the story. Turn complex technology, product launches, and executive perspectives into narratives that are clear, differentiated, and newsworthy. Write, edit, and present communications plans, points of view, Q&As, and press materials.
  • Build media relationships. Establish and nurture relationships with the reporters who cover enterprise tech and lead pitching that earns placement on the strength of the story.
  • Counsel clients. Advise client on executing against strategy, with a point of view on competitors, market dynamics, and media trends. Partner with account leadership on bigger calls.
  • Think beyond earned. Learn to integrate thought leadership, analyst and influencer engagement, social, and emerging disciplines such as AI visibility and generative engine optimization into program plans.
  • Develop the team. Coach assistant account executives and coordinators, set a high bar for writing and strategic thinking, and help other junior staff grow their careers.
  • Grow the business. Identify expansion opportunities within existing accounts and contribute to new business pitches and RFP responses.

Requirements

  • 3 to 5 years of relevant account management experience, PR agency preferred, with day-to-day examples of supporting client relationships and workstreams.
  • Experience with enterprise and B2B technology brands, such as enterprise software, semiconductors, cloud, AI, cybersecurity and with the journalists and outlets that cover them.
  • A record of securing high-impact coverage and a working network of tech and business reporters.
  • Sharp writing, editing, and storytelling skills, with the ability to make technical subject matter compelling to journalists and business audiences.
  • Experience mentoring junior team members.
  • Comfort working with engineers and subject matter experts to translate complex concepts.
  • Curiosity for all things technology, a real-time pulse on the industry, and an interest in how AI is reshaping search, media, and discovery.
  • Bachelor's degree in communications, public relations, journalism, English, marketing, or a related field preferred.

Preferred

  • Experience with global or multi-market programs.
  • Background in executive visibility, industry analyst relations, or influencer programs.
  • Familiarity with measurement approaches for earned media and AI visibility.
  • Exposure to issues and crisis communications.
  • Prior experience supporting new business pitches.
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Golin Ketchum

We are an industry-leading global public relations agency, creating change that matters for our clients and our people. The kind of change that earns attention and shapes culture to build business. Fiercely ambitious, fundamentally kind.

2.3K employees (505 in marketing)

Salaries

Posted range

$69K/yr – $90K/yr

Taken straight from the job posting.

Executive Communications median pay in the United States

$149K/yr

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Manager (Senior Account Executive), Technology

Golin Ketchum · San Francisco, CA · Hybrid